Cognism is a market leader in international sales intelligence. Access to our premium data, has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes.
Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us.
As we grow, one of our main objectives is to continue hiring individuals, who are both a professional and cultural fit for our Company. Our values are at the core of everything we do!
Our people;
- Are Nice!
- Are Collaborative. We’re in this together!
- Are Solution-Focused. For every problem, we’ve got a solution!
- Are Understanding.
- Celebrate Individual Contributors.
We are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way!
Senior Product Marketing Manager
We're looking for a Senior Product Marketing Manager to help shape how we take Cognism to market. This role will report to the VP of Product Marketing and will be responsible for helping to shape messaging and positioning, running product launches, working on pricing and packaging, and product related sales and marketing content and collateral. You’ll have expertise in using market trends, customer, and competitor insights to inform how we launch new products and features and effectively communicate about them to our team, prospects, partners, and customers. The ideal candidate will excel in both strategy development and execution, have a deep understanding of B2B SaaS product development and sales processes, and have strong collaboration and communication skills.
Role And Responsibilities
- Influence product strategy and roadmap by partnering closely with Product, informed by customer insights
- Define success metrics for products and features, ensuring long-term lifecycle management and adoption
- Help build, refine and iterate on the go-to-market strategy for product launches, working cross functionally across the organisation
- Own the definition, tracking and reporting of key performance indicators for product launches and ongoing product success, collaborating with RevOps, marketing analytics, and product ops.
- Act as a key point of contact for communicating GTM updates with cross functional leadership and teams
- Alongside the VP, collaborate with cross-functional teams to define and implement strategies for pricing, packaging, and promotion of our products that differentiate Cognism; highlight our value, impact, and ROI; and drive awareness, generate demand, cross sell, upsell and revenue growth
- Alongside the VP, create a centre of excellence for market and buying persona research, customer insights, and positioning and messaging at Cognism
- Play a key role in defining and refining the Ideal Customer Profile (ICP) in collaboration with cross-functional teams. Leverage market research, customer insights, and campaign performance data to continuously validate targeting strategies and identify new growth opportunities.
- Partner with the marketing team to develop compelling content and campaigns that reinforce our positioning and messaging
- Partner with Sales and CS enablement to activate Go-to-Market teams to support current solution selling and new product/feature launches
- Partner with regional marketing teams and/or external partners to ensure effective execution of localised product marketing initiatives
- Build strong relationships with industry analysts, relevant media, and customers to share our vision for the future of work, the Sales Intelligence tech landscape, and our platform
- Keep the company up-to-date with market trends
- Develop sales tools and enablement that will increase sales productivity and support campaign operations along with the other areas of marketing
- Further establish value for the product marketing organisation by building strong partnerships with Product, Sales, Customer Success and Sales Enablement,
- Partner closely with cross-functional teams to optimise workflows that span the sales and product development cycle
Requirements
- Deep B2B SaaS product marketing experience, with an emphasis on value-based messaging for global solutions
- Combination of strategic product marketing experiences and hands-on tactical execution
- Experience evaluating product-market fit and influencing roadmap, and launch timelines based on ability to deliver compelling products to market
- Focus on buyer and customer journeys, developing messaging that speaks not to features and functions, but rather meets potential and current customers where they are
- Excellent communication and collaboration skills, leading by example to drive a culture of cross-functional transparency and understanding
- Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
We look forward to hearing from you!
