The Role
Own product marketing as Opine’s first product marketing hire. Create buyer-journey content, feature release communications, email campaigns, founder ghostwriting, sales enablement assets, competitive positioning, and internal enablement. Collaborate with growth, marketing, product, engineering, sales, and customer-facing teams. The role requires exceptional writing, technical fluency, independent execution, and experience marketing B2B SaaS products to technical revenue-team audiences.
Summary Generated by Built In
Company: Opine (tryopine.com)
Location: Raleigh or Durham, NC (required)
Reports to: Adam Root, Head of Growth
Type: Full-time
Opine is the AI-ready context layer for revenue teams running complex, technical sales cycles. We capture every revenue signal (calls, email, chat, CRM, tickets, product usage, and documents) and turn it into structured, permission-scoped customer context that stays current in real time. Revenue teams put that context to work through Opine’s revenue intelligence, workflows, and agent builder, automating the manual work around deals: CRM updates, opportunity scoring, deal risk alerts, win/loss analysis, and post-sales handoffs. The same context powers the AI tools teams already use. Claude, ChatGPT, Cursor, and custom agents connect through Opine’s MCP, API, and SQL exports, so whatever runs on top performs better.
Presales and revenue teams at Docker, Snyk, Tailscale, Gainsight, Saviynt, Rapid7, F5, and MaintainX run on Opine, and Gainsight saw 3x closed-won revenue per SE hour. We’re a seed-stage, venture-backed company based in North Carolina, and we’re scaling an aggressive content-led growth motion as Opine expands from presales into the broader revenue organization.
You will be Opine's first product marketing hire, owning product marketing content and sales enablement: translating what our product does into content that moves buyers through every stage of their journey, and making sure every internal customer-facing team can articulate what we shipped and why it matters. This is a hands-on writing and enablement role embedded in a small, fast-moving growth team. The output expectations are high: you will ship constantly. You will work directly with the Head of Growth to collaborate daily with marketing, growth, product, and engineering.
Buyer journey content production. Write and produce editorial content mapped to a structured, multi-stage buyer journey, from prospects who don't yet recognize the problem through active evaluations. Formats include long-form blog posts, research reports, diagnostic guides, interactive self-assessments and calculators, whitepapers, buyer's and comparison guides, and account-specific evaluation materials, among others. Each piece targets a specific stage of buyer awareness, maps to a specific product capability area, and speaks credibly to a technical audience of presales leaders, sales engineers, RevOps, and revenue executives.
Feature release communication. Attend weekly all-hands and review product change logs to stay current on everything shipped. Turn new features into clear, well-written blog posts explaining what the feature is, the problem it solves, and how it works. Own release email campaigns end-to-end, including audience segmentation in HubSpot, for two distinct tracks: existing customers get how-to focused emails walking them through using the new functionality, while prospective customers get value-focused campaigns positioning the same releases around the problems they solve and why they strengthen the case for adopting Opine.
Founder and CRO ghostwriting. Ghostwrite LinkedIn posts for our CTO announcing and explaining new feature releases, in their voice, translating technical capability into narratives that resonate with revenue leaders.
Sales enablement. Prepare battle cards and presentations that equip sales to communicate Opine's value, differentiation, and competitive positioning in live deals.
Internal enablement. Share new feature releases and messaging with customer success, support, sales, and sales engineering so every customer-facing team communicates new capabilities accurately and consistently.
Everything else. Take on any and all other tasks assigned by the Head of Growth. We're an early-stage startup and priorities change fast, so expect to pitch in wherever the team needs it.
Cross-functional collaboration. Partner with marketing, growth, product, and engineering to do all of the above: pulling technical detail from engineering, roadmap context from product, and distribution strategy from growth and marketing.
- Every product release ships with a blog post and both email tracks (customer and prospect) without prompting
- Founders are publishing ghostwritten release posts on LinkedIn on a regular cadence
- Sales has an up-to-date battle card set they actually use in live deals
- Your first buyer journey content pieces are published and mapped to their target stages
- 3–6 years in product marketing at a B2B SaaS company; experience marketing to technical revenue-team buyers strongly preferred
- Proven, exceptional writing ability across formats, from a 2,000-word diagnostic guide to a 150-word founder LinkedIn post. Include past writing examples with your application
- Ability to sit in a product all-hands or read a changelog and independently translate it into customer-facing content without heavy briefing
- Comfort ghostwriting in someone else's voice
- Experience building sales enablement assets (battle cards, decks, competitive positioning)
- Enough technical fluency to write credibly about CRM integrations, AI-driven workflows, and sales engineering work
- Self-directed operator comfortable owning a broad surface area in an early-stage environment
- Authorized to work in the United States
- Background in or adjacent to presales, sales engineering, or RevOps
- Experience with HubSpot, Linear, and modern content/SEO tooling
- Familiarity with buyer-journey or ABM-driven content frameworks
- Base salary: $100,000–$110,000
- Unlimited PTO
- Monthly expense account for travel and tools
- Benefits package
Opine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Skills Required
- 3-6 years of product marketing experience at a B2B SaaS company
- Exceptional writing ability across long-form and short-form formats
- Provide past writing examples with the application
- Ability to translate product all-hands information or changelogs into customer-facing content independently
- Experience ghostwriting in another person’s voice
- Experience creating sales enablement assets, including battle cards, presentations, and competitive positioning
- Technical fluency sufficient to write about CRM integrations, AI-driven workflows, and sales engineering
- Ability to work independently and own a broad surface area in an early-stage environment
- Authorized to work in the United States
- Experience marketing to technical revenue-team buyers
- Background in or adjacent to presales, sales engineering, or RevOps
- Experience with HubSpot, Linear, and modern content or SEO tooling
- Familiarity with buyer-journey or ABM-driven content frameworks
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The Company
What We Do
Opine helps presales and postsales engineering teams build buyer trust and deliver value faster. Opine captures business context, insights, risks, feedback, and action items across chats, CRM, notes, calls, tickets, and more. We act as a unified customer context layer that can power your business from leadership visibility to tactical deal and customer execution. Go beyond the CRM, ditch the administrative shackles. Get faster sales cycles, higher win rates, lower churn, and more time spent on what matters.
