Senior Product Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
Midtown, TN, USA
In-Office
Senior level
Gaming
The Role
Manage overseas gaming communities and partnerships across Discord, Reddit, Telegram, Facebook Groups, and game forums. Build relationships with community owners and player organizers, develop partnership models, execute campaigns around launches and updates, and track growth, GMV, ROI, traffic, payments, and conversions. The role also involves creating community resources and SOPs, using AI and bot tools, and improving outreach and operational efficiency.
Summary Generated by Built In

About the Role
We are looking for a Game Community Operations Executive to expand and manage our overseas gaming community channels. You will identify and partner with community owners and core player organisers across major platforms, design collaboration models that drive user growth, GMV and ROI, and build a scalable community resource base.
Key Responsibilities
- Expand and operate overseas game communities and community channels; continuously source new partnership resources to drive user growth, GMV and ROI.
- Identify and build relationships with community owners, admins, and core player organisers across Discord, Reddit, Facebook Groups, Telegram, and game forums.
- Design and execute partnership models — including CPS deals, exclusive offers, community events, and bot integrations — to secure long-term, stable output from partners.
- Plan community growth campaigns around new game launches, version updates, and trending game topics; track traffic, payment, and conversion performance.
- Build and maintain a community resource library and partnership SOPs; explore AI and bot tools to improve outreach and operational efficiency.
Requirements
- Bachelor's degree or above.
- Strong cold outreach, business communication, and relationship management skills, with a proven ability to build partnerships from scratch.
- Good understanding of overseas gaming community ecosystems (e.g., Discord, Reddit, Telegram, Facebook Groups, game forums).
- Able to use English as a working language.
Good to Have
- Experience in overseas community operations, partnerships, affiliate marketing, KOL/KOC engagement, or game operations.
- Existing community or partnership resources in European or North American markets.
- Avid gamer with strong familiarity with overseas player culture.

Skills Required

  • Bachelor's degree or above
  • Strong cold outreach skills
  • Strong business communication skills
  • Relationship management skills and ability to build partnerships from scratch
  • Understanding of overseas gaming community ecosystems, including Discord, Reddit, Telegram, Facebook Groups, and game forums
  • English proficiency for workplace communication
  • Experience in overseas community operations, partnerships, affiliate marketing, KOL/KOC engagement, or game operations
  • Existing community or partnership resources in European or North American markets
  • Strong familiarity with overseas player culture and avid gamer experience
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The Company
HQ: Guangzhou
4,438 Employees
Year Founded: 2001

What We Do

NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan. We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.

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