Senior Product Marketing Manager – Field Operations Audience

In this role, you'll focus on the needs of field leaders in construction, engineering, energy, telecom, and other industries with complex, asset-heavy operations. You’ll create messaging and revenue plays that reflect their day-to-day challenges, support launches of features across multiple products that improve field visibility and efficiency and equip sales and CS teams with the tools to win and grow field-focused accounts. 

How you’ll make an impact 

• Own field operations audience strategy and positioning by developing deep expertise in buyers' challenges, creating messaging that connects to how they work and what they care about while positioning Quickbase as their strategic solution.
• Support go-to-market for new features and use cases: Partner with product to shape launches of new capabilities that serve field workflows. Package them into use-case-driven stories that resonate with both buyers and users.
• Shape the field operations buyer journey by developing targeted content, sales enablement materials, and marketing programs that address field operation leaders' concerns and objectives at each stage of their evaluation and implementation process.
• Drive internal enablement across teams: Ensure sales, CS, and marketing teams understand our messaging, know how to position our solution for field use cases, and are equipped to support customers through their lifecycle.
• Inform strategy through customer and market research: Run interviews, gather feedback, and monitor the market to uncover trends, buyer needs, and competitive dynamics. Use these insights to guide GTM strategy and positioning.
• Collaborate across the business: Act as the connective tissue between product, marketing, sales, and CS—aligning on field audience needs and helping teams stay consistent in how we show up in the market.

About you 

• You bring expertise with 5+ years in product marketing roles, with significant experience marketing to enterprise IT audiences and understanding their unique challenges around governance, security, and scalability.

• You are customer-obsessed, putting customers at the center of your work to ensure our messaging is human and resonates with their needs.

• You are a strategic storyteller who can distill complex use cases, and features into clear, compelling value propositions for technical and non-technical audiences.

• You thrive on collaboration , working cross-functionally to drive alignment and execution across teams.

• You’re results-driven, leveraging metrics to measure the effectiveness of launches, programs, and campaigns.

• You are adaptable and proactive, excelling in a fast-paced environment with a growth mindset.

The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply