Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.
Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.
Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.
At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.
Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you'll be responsible for driving our go-to-market strategy, executing integrated campaigns, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our CDP offerings.
As a Product Marketing Manager, you'll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy to achieve our ambitious growth goals. If you're passionate about creating new solutions and making a real impact, we want to hear from you.
What You’ll Do- Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
- Run point on integrated marketing launches and campaigns across marketing, sales, and product
- Conduct user research to identify gaps in the market for our product to fill
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
- Help internal teams and product evangelists craft messaging and sequences that align with customer value
- Externally evangelize Hightouch at field events, customer engagements, and webinars
- 5+ years of experience in Product Marketing.
- GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
- Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
- Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
- Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
- Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
- Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
- Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
- Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise
- Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.
- Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
- Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
- Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.
The salary range for this position is $160,000 - $200,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation.
E-Verify Statement
Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)
Skills Required
- 5+ years of experience in Product Marketing
- Experience developing and executing go-to-market strategies for new product launches
- Ability to understand and articulate technical product aspects and benefits to technical and non-technical audiences
- Experience conducting market research and user interviews
- Experience analyzing competitors’ products, strategies, and market positioning
- Strategic and analytical thinking about business, product, and marketing challenges
- Ability to create actionable insights and plans
- Strong storytelling skills for complex, technology-heavy topics
- Excellent written and verbal communication skills
- Experience in enterprise B2B SaaS companies, ideally selling to enterprise customers
- Experience bringing MarTech, data, or artificial intelligence products to market
- Knowledge of lifecycle marketing strategies, personalization tools, and customer engagement platforms
- Experience with Salesforce, HubSpot, or Iterable
- Experience building strategic partner marketing programs within ecosystems such as Snowflake or Salesforce
- Startup experience and ability to adapt quickly in a fast-paced environment
Hightouch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hightouch and has not been reviewed or approved by Hightouch.
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Strong & Reliable Incentives — Sales incentive plans are portrayed as competitive and well-structured, with on-target earnings that offer meaningful upside for high performers. Incentive design is highlighted as a strength within go-to-market roles.
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Healthcare Strength — Medical, dental, and vision coverage is presented as comprehensive, with employer-paid premiums for employees and substantial contributions for dependents. This reduces out-of-pocket costs and boosts overall total-rewards value.
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Equity Value & Accessibility — Equity grants are a standard part of compensation with a clear vesting schedule, and there is evidence of occasional liquidity via an employee tender offer. These factors make equity a more tangible component of total compensation.
Hightouch Insights
What We Do
Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. Hightouch is a rare company built on the intersection of two fundamental technological shifts: advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses like Snowflake and Databricks. Building on these tailwinds, we’ve become a leader in AI marketing and partner with industry leaders like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, and over 1000 others.
Why Work With Us
Our team focuses on making a meaningful impact for our customers. We approach challenges with first-principles thinking, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
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