Product Manager II, Advertising

About Your Role:

Dotdash Meredith seeks a Product Manager II, Advertising, who will drive the strategy for our social and off-platform advertising products that help drive innovation for more than 40 brands that reach over 200 million users each month. 

You’ll report to the Director of Product, Advertising and partner with the CROs, product managers, product marketing, and pre- and post-sales stakeholders to develop and execute a robust ad product roadmap that leverages our unique capabilities: evergreen & intent-centric content, SEO expertise, data science, beautiful design, and respectful monetization. 

You’ll help millions of users find answers, solve problems, and get inspired across Dotdash Meredith’s portfolio of award-winning brands by developing innovative advertising products, assisting in ad product marketing strategies, and implementing scalable feedback loops that ensure ad product roadmaps align with the evolving needs of our end-users and advertisers.

Hybrid 3x a week (NYC)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Job Summary:

Product Strategy and Vision:

• Define and communicate the product vision and strategy for Social and off-platform ad products (such as YouTube, Podcasts, CTV)

• Own the product lifecycle from concept to launch to post-launch optimization for assigned digital ad product suite, including introduction of new products, as well as execution and development of product enhancements or modifications.

• Manage partnerships with social platform reps, develop and maintain a deep understanding of current platform capabilities to better adapt them to DDM’s needs, and represent our ad product needs to influence partner platform roadmaps..

• Develop and maintain a product roadmap aligned with business objectives and customer needs.

Product Development and Management:

• Gather and document requirements for new products and capabilities. 

• Build business justification and determine scalability for new product concepts and develop revenue models to inform roadmap prioritization. 

• Collaborate with design and UX/UI teams to design and test innovative digital ad products.

• Prioritize features and enhancements based on user feedback, business impact, and technical feasibility.

Internal Stakeholder & Cross-Functional Collaboration:

• Collaborate with Product Marketing to surface insights from sales as well as collect and analyze market feedback as part of efforts to optimize offerings and expand our portfolio of ad products and capabilities.

• Work closely with sales, product marketing, pre-sale teams to ensure successful product adoption and customer satisfaction.

• Provide Product Marketing with feature and technical info related to new or updated ad products to bolster product documentation.

• Gather and prioritize feedback from internal and external stakeholders to drive product improvements.

• Present product updates and results to product, sales, and marketing leadership and other key stakeholders.

• Facilitate communication and product checkpoints with stakeholders of internal support teams to align on cross-functional responsibilities and to ensure product quality and seamless execution processes and workflows. 

Industry Expertise:

• Prioritize and execute research on industry trends in partnership with the Ad Product Marketing lead to identify disruptive technologies and competitors.

• Stay up-to-date with the latest trends and advancements in ad tech, data analytics, and optimization techniques.

• Represent the company at industry events, conferences, and client meetings to share insights and gather feedback.

Qualifications:

• 2-4 years of hands-on advertising product management — strategy, analysis, and day-to-day product strategy development, ideation, and execution. 

• 2+ years of experience in social ad operations and/or product management

• Deep knowledge of what makes for great consumer and advertising experiences because you’ve done this before, e.g. experience at a premium digital publisher, social network, adtech/martech platform, or digital media agency building advertising products from 0 to 1.

• Experience working directly with revenue operations, sales & sales support teams, and/or advertising clients

• Excellent data analysis and data-driven decision making skills, familiarity with building revenue models

• A passion for figuring out advertiser problems and pain points and their intersection with consumer needs.

• You’re able to juggle the needs of multiple brand and product categories and execute strategic product plans for each of them.

• You’re excellent at communicating and collaborating with a wide range of teams and stakeholders to build great products and articulate complex concepts clearly and persuasively.

• Creative thinker with a passion for innovation and problem-solving in a dynamic, fast-paced environment.

• Collaborative team player with the ability to build relationships and influence stakeholders at all levels of the organization.

• You have a solid understanding of the digital advertising, media buying, and measurement technology ecosystem.