WPP

Senior Product Manager

Posted 7 Days Ago

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2 Locations

In-Office

Senior level

AdTech • Marketing Tech

The Role

Own product strategy and backlog for AI-driven media automation and planning tools. Prioritize features, translate business needs into user stories, coordinate with engineering and data science, manage stakeholder relationships, and drive roadmap and commercial ROI from concept through launch and iteration.

Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Are you a seasoned Product Manager with a passion for marketing technology, AI, and data-driven solutions? Do you thrive in a fast-paced, innovative media agency environment? At WPP/DTA, we are looking for a Senior Product Manager to drive the strategic direction and continuous improvement of our cutting-edge automation and planning tools.

As our Senior Product Manager, you will bridge the gap between business strategy, user needs, and technical development. You will transform complex marketing challenges into smart, scalable product solutions that deliver measurable business results for some of the world’s biggest brands.

What you will do as our Senior Product Manager

In this role, you sit at the heart of our innovation. You are the owner of the product’s strategic goals and oversee the development team’s execution. You will guide our key existing products and automation solutions (such as Opticurves and our AV Planning tool) from concept to launch and through future iterations.

Your daily responsibilities include:

Product Backlog & Strategy: Own, prioritize, and manage the product backlog. You translate business needs and user requirements into detailed user stories to maximize the value delivered by the development team.
Stakeholder Management: Act as the central hub and primary liaison between business stakeholders, representing the voice of the user and clearly communicating the product's strategic importance to secure internal support.
Product Development: Collaborate daily with our engineering and data science teams to guide technical development, ensuring we build products that solve real-world media challenges.
Innovation & Roadmap: Work directly with the Product Development Director and Sr. Director Product Portfolio to align on the overall product strategy, roadmap, and commercial ROI.

About the Product & AI Team

You will join the Product & AI team, a dynamic group of 9 professionals (5 Product Managers and 3 Product & AI managers), reporting directly to the Sr. Director Product Portfolio. You will work in close partnership with our development team of 8 specialists, led by the Product Development Director and Innovation Development Director. Together, we foster a collaborative, tech-savvy, and forward-thinking agency culture.

What you bring

To succeed in this role, you have a solid track record in managing technical products and a deep curiosity for the media landscape. Our ideal candidate profile:

Experience: A minimum of 3 years of professional experience as a Product Manager, Product Owner, or a similar Agile/Scrum role.
Domain Knowledge: Proven experience managing media-related products, automation software, planning tools, or data analytics solutions is highly advantageous.
Tech & Marketing Savvy: A deep curiosity for technology, AI, data-driven solutions, and the modern marketing ecosystem.
Commercial Acumen: Strong business sense with the ability to turn product features into commercial value and ROI.
Communication: Strong interpersonal skills to navigate complex stakeholder dynamics and technical development teams.
Language: Fluency in both English and Dutch is required.

What we offer

Salary: A salary in line with market standards.
Flexibility: Hybrid working options from Amsterdam and Eindhoven, flexible working hours, and even the opportunity to work abroad (within the EU) for a period of time.
Growth Opportunities: Plenty of room for professional development within an innovative and dynamic team.
Access to M Academy: Extensive training courses and workshops in both hard and soft skills, including specialized AI training.
Mental Wellbeing: Free access to the mental health platform Tellus.
Holidays: 26 days of annual leave (based on full-time), 8% holiday allowance, and the option to buy up to 9 extra days!
Travel Reimbursement: Full coverage of your commuting/travel expenses.
Hybrid Working Allowance: A net allowance of €30 per month (for full-time).
Bring Your Own Device (BYOD): A monthly net phone allowance of €57.50.
Alleo Benefits: A monthly personal budget of €10 via the Alleo platform, to spend on benefits that fit your lifestyle and well-being.
Lunch Facilities: Affordable lunch options in our office canteen and an in-house barista for fresh, premium coffee.
Health Insurance: Benefit from our collective health insurance scheme.

Are you ready to shape the future of media technology?

Apply now as our new Senior Product Manager and let’s build the next generation of marketing products together!

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Skills Required

Minimum 3 years professional experience as a Product Manager, Product Owner, or similar Agile/Scrum role
Fluency in English and Dutch
Proven experience managing media-related products, automation software, planning tools, or data analytics solutions
Strong commercial acumen to translate product features into ROI
Strong interpersonal and communication skills for stakeholder management and cross-functional collaboration
Curiosity for technology, AI, and data-driven marketing ecosystems

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.