We’re a startup with big ambitions: to make estate planning modern, visual, and intelligent. Vanilla is the first AI-powered estate advisory platform, built by advisors, planners, and attorneys to transform how wealth is transferred across generations. Our technology unifies scenario modeling, client visualization, and document creation into one seamless, digital experience.
Our team brings together diverse subject matter expertise across estate planning, wealth management, and scaling SaaS startups. We’re distributed across the U.S., with a mix of fully remote and hybrid roles, and we embrace flexibility while staying closely connected. At Vanilla, you’ll join curious builders and problem-solvers who thrive on speed, autonomy, and impact. Here, you won’t just join a company, you’ll help create it. If you’re excited to tackle hard problems, move quickly, and see your work shape both an industry and a growing startup, we’d love to meet you.
Working LocationThis role is a remote position, you must be based out of one of the following states: Arizona,California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kentucky, Maine, Massachusetts, Minnesota, New Jersey, New York, Ohio, Pennsylvania, Texas, Utah or Washington
Job SummaryWe’re looking for a Senior Product Manager to lead and evolve our estate planning platform. This is a uniquely impactful role: you’ll define how advisors interact with the estate platform in order to service their customers.
This is a high-ambiguity environment. You’ll be building new capabilities across our AI powered product, document creation, platform and core application. Success requires balancing user needs, model behavior, legal constraints, and business priorities—often with incomplete information.
ResponsibilitiesTranslate high-level direction into clear, buildable scopes without waiting for perfect inputs
Partner with product leadership on priorities, then own the execution end-to-end
Write crisp, detailed requirements and user stories that anticipate edge cases, failure states, and dependencies
Work closely with engineering to break work down, remove blockers, and keep momentum high
Define success metrics and build lightweight dashboards or queries to monitor them
Lead discovery yourself—interviews, workflow mapping, quick validation loops
Collaborate with design to rapidly prototype, test, and refine interaction patterns
Identify opportunities for simplification across the product workflows and contribute to architectural cleanup
Champion AI internally by using it in your workflow and helping teammates adopt AI-first processes
Find valuable ways to embed AI into the product experience to delight our customers.
Drive alignment across engineering, design, and GTM so shipped work stays coherent and connected
Ship quickly, measure, learn, and iterate
5+ years in product management, with direct ownership of shipping features
Experience working with commercial SaaS products, including embedded AI - ideally with hands-on familiarity (prompting, testing models, using AI tools to validate assumptions)
Comfortable turning messy, ambiguous problem spaces into structured, incremental delivery plans
Demonstrated ability to work closely with engineering and understand tradeoffs (latency, accuracy, model behavior, retrieval constraints)
Demonstrable use of AI tools in your own workflow (analysis, spec writing, research, QA)
Strong analytical skills and comfort working directly with data (SQL, Mixpanel, Looker, or similar is a plus)
Excellent written communication—you can write fast, clearly, and with enough precision for engineers to execute
Experience at startups, scale-ups, or any environment where velocity and autonomy matter
Experience in a SaaS company shipping commercial grade software
Familiarity with LLMs, associated architectures, or prompt engineering at a working level
Exposure to or experience in fintech, wealthtech, or regulated industries
Background in B2B SaaS serving professional users (advisors, attorneys, accountants)
You've worked in high demand and velocity environments
Curious by default. You dig into how things work, especially when they're new.
Comfortable with "we don't know yet" as a starting point.
Direct. You say what you think, ask hard questions, and don't hide behind process.
Bias toward action. You'd rather ship and learn than wait for perfect information.
Grounded. You care about users, not just features
The salary range for this role is $170,000 to $180,000. Our compensation packages also include a performance based bonus and equity. Compensation is based on a number of factors and may vary depending on job-related knowledge, skills, and experience.
Benefits:Flexible paid time off policy and 10 company-wide paid holidays
Parental leave, 4 weeks for all full-time employees and up to 12 weeks for birthing parents
Medical, dental, and vision benefits coverage for employees and their families
401K eligibility after one month of employment
Free estate planning documents
Budget for learning & development and home office setup
Paid parking or transit for hybrid and in office employees
Vanilla Technologies Inc. (dba "Vanilla") provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Vanilla participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
What We Do
Vanilla is the world’s first estate advisory platform, built by advisors and estate professionals to help deliver a modern, visual estate planning experience to their clients. Harnessing a purpose-built AI engine called VAI, the Vanilla platform provides valuable insights to advisors and attorneys while demystifying the planning process for clients at all levels of wealth. Vanilla supports the entire estate planning process, including understanding client goals and current plans, visualizing the plan, and strategizing on taxes. Clients can even create trusts, healthcare directives, powers of attorney, and more through Vanilla. The Vanilla platform enables advisors, planners, and attorneys to foster stronger relationships, achieve greater retention, and help their clients build meaningful legacies.
Why Work With Us
At Vanilla, you will use the skills you’ve honed to develop a first-of-its-kind product at a startup that cares more about industry longevity than spectacle, work collaboratively with talented people across the country in a fully remote or hybrid work environment, self-direct and self-manage your workday and take advantage of great benefits.
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