We are a startup team within Papaya Gaming, a successful and established gaming company.
Our unit runs with full startup energy and agility, while benefiting from the stability and resources of Papaya. We’re building a social gaming platform – where games, challenges, and community come together in one engaging experience.
We’re looking for a Senior Product Manager, someone who owns a domain end-to-end: product, UX, economy, data, strategy, and execution.
This is a hands-on role for someone who enjoys:
- Thinking in systems, not just features
- Working closely with design, engineering, and marketing
- Combining creativity with data-driven decision making
- Moving fast while maintaining a high bar for quality
- Using AI to significantly scale their impact
- Own a core domain (feed, challenges, tournaments, creator tools, economy)
- Define product strategy, vision, and roadmap
- Translate ideas into clear PRDs, flows, and requirements
- Lead execution from concept → launch → continuous optimization
- Design and optimize the core loop: create → participate → compete → share → repeat
- Build systems that drive: Retention, Engagement, Virality
- Work closely with design on end-to-end user experience
- Focus on clarity, simplicity, and strong product flows
- Pay attention to details that improve usability and delight
- Design reward systems, progression, and virtual economies
- Balance monetization with fairness and user trust
- Address challenges like liquidity, matchmaking, and fraud
- Define KPIs and success metrics
- Run experiments and analyze results
- Use data to inform decisions while applying strong product intuition
- • Partner closely with marketing on: Go-to-market strategy, Messaging & positioning, UA creatives and growth loops
- • Ensure strong alignment between product experience and acquisition
- AI-First Way of Working (Important)
We work in an
AI-first environment, where AI is a core part of how we build and operate.
In this role, you’ll be expected to:
• Use AI to significantly increase speed and quality across your workflow
• Build or leverage AI-driven processes for: Research & insights, Documentation and specs, Data analysis and reporting
• Think in terms of automation and scalable workflows, not manual work.
Requirements• 4+ years in Product Management (consumer/mobile)
• Proven experience shipping products with impact on:
Engagement, Retention and Revenue
Product Thinking
- Strong systems thinking (loops, not features)
- Deep understanding of:
- User behavior & motivation
- Social mechanics & virality
- Game mechanics & progression
Execution
- Comfortable in fast-paced, 0→1 environments
- Writes clear, structured specs (PRDs, flows, edge cases)
- Works closely with design, engineering, and marketing
- High ownership and accountability
Data & Technical
- Strong analytical skills (SQL / Amplitude / Mixpanel or similar)
- Comfortable working with engineers on APIs, backend systems, and mobile apps
Advantages:
- Experience building B2C mobile apps
- Strong advantage: experience in
- social / entertainment platforms
- Background in: Gaming / skill-based systems, Creator economy, Growth / monetization
- Experience with: Virtual economies / LiveOps, Social feeds & ranking systems
- Experience building AI workflows or automations
- Passion for platforms like TikTok and Instagram, with a strong understanding of what makes them engaging
What We Do
Since 2019, Papaya has been committed to shaping the future of gaming through an innovative and forward-thinking approach to game development. We believe that gaming should be about more than just luck, which is why our games are designed to reward skill, strategy, and perseverance. Ranked by Dun’s 100 as one of the top 50 hi-tech companies in Israel to work for
