Role: Senior Product Manager, CommBank App, Go-to-market
Senior Product Manager
Permanent | Full Time | Sydney-based | 50% office attendance
Drive the go-to market strategy for Australia’s best banking app.
We’re looking for a strategic, customer-obsessed Senior Product Manager to lead the go-to-market (GTM) strategy for new digital features in the CommBank app. This is a high-impact role where you’ll shape how we launch, position, and scale digital experiences that make everyday banking simpler, smarter, and more human.
Why this role matters
You’ll be part of the Customer, Digital and AI Domain within Retail Banking Services (RBS) – the team behind the CommBank app and NetBank, serving over 9million digitally active customers.
You will report into the Executive Manager, GTM in the Digital Experiences Centre of Excellence who will support you with your development and performance and day-to-day work to ensure alignment across strategy, execution, and key results.
- You are passionate about delivering market leading digital experiences to solve customer problems, making their life easier and winning more customer advocates.
- You are curious and bring strong analytical and problem-solving skills, helping squads successfully deliver new and innovative propositions to market using the latest technology.
- Join us as we build the next evolution of our exciting and market-leading digital channels, all delivered seamlessly through brilliant digital customer experiences.
Your impact
As a senior Product Manager – GTM, you will:
- Lead GTM strategy and execution for new digital feature launches, ensuring alignment across Product, Marketing, Corporate Affairs, Risk, Compliance, Operations, and Frontline.
- Define compelling value propositions, messaging, and positioning in partnership with cross-functional teams.
- Champion the voice of the customer, integrating insights from NPS, feedback, complaints and call volumes into GTM planning and product development and report on the impact of breakpoint fixes as evidenced by feedback in VOC channels..
- Monitor and report on GTM performance, including adoption, engagement, NPS, conversion, and rollout precision (accuracy against launch plans).
- Conduct competitive analysis to inform positioning, differentiation, and strategic planning.
- Align OCM and frontline teams with GTM plans, ensuring clarity on customer segmentation, journey mapping, and market context.
- Drive thought leadership to elevate our market presence, including pursuit of industry accolades and platforms to raise awareness of our innovations in banking
- Lead post-launch reviews and continuous improvement initiatives to optimise future launches
Your impact and contribution
As a Senior Product Manager, you will be an experienced professional driven by a desire to deliver exceptional digital experiences to our customers. Drawing from your experience in marketing and voice of customer programs, you’re constantly pushing the boundaries to help deliver outcomes that shift the customer experience and unlock more value. Your passion for and ability to solve complex problems is key to delivering these high-quality solutions to market. You have experience working in a fast paced, agile environment and use leading practices with an appreciation for the value of continuous delivery and user testing.
Here, you’ll collaborate with the best engineers in the country that emphasise open communication, quality work and a culture of excellence.
See yourself in our team
You’ll work with some of the best engineers, designers, marketers and product leaders in the country—within a culture that values innovation, collaboration, and continuous learning. We’re building the future of digital banking, and we want you to help shape it.
As a team we’re constantly striving to be the best in digital banking, pushing the boundaries to provide an unrivalled, personalised user experience across every product. Our diverse teams are dedicated to learning, sharing knowledge and continuous improvement.
We’re interested in hearing from a digital product professional with relevant skills and experience, including:
- 10+ years’ experience in GTM, product marketing, digital product management, or strategy roles
- Proven ability to lead complex, cross-functional initiatives in fast-paced agile environments
- Strong analytical and strategic planning skills, with experience in customer segmentation, journey mapping, and value proposition design
- Deep understanding of digital product lifecycles and how to connect customer needs with business outcomes
- Experience with Adobe Analytics or similar tools to translate data into actionable insights
- Commercial acumen, with proven experience in linking broad digital interactions with strong business benefits
- Excellent communication, stakeholder management, and influencing skills
- Experience with agentic AI technologies and/or retail banking products is highly desirable
We look forward to hearing from you !
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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What We Do
Australia’s leading provider of financial services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services. We are a business with more than 800,000 shareholders and over 52,000 employees. We offer a full range of financial services to help all Australians build and manage their finances.
