Senior Product Manager

Posted 15 Days Ago
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Rockford, MI
In-Office
Senior level
Fashion • Retail • Wearables
The Role
The Senior Product Manager will develop product strategies, manage product execution, collaborate with teams, and enhance user experience based on data-driven insights.
Summary Generated by Built In

Current employees, please apply in Workday.

The role of the Digital Product Team at Wolverine Worldwide is to create value for our customers by developing outstanding omnichannel experiences and internal digital products. Our vision is to create a best-in-class set of capabilities that enable each of our brands, and to create frictionless and engaging consumer experiences
Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees’ survey feedback on trust, camaraderie, and appreciation in the workplace
As the Senior Product Manager, you will provide quarterly product strategy within your domain, translating high-level strategic initiatives into actionable product plans. You'll sit side-by-side with brand stakeholders and product leadership to understand the unique needs and goals of those brands and their customers. Once you have that vision, you'll work with UX designers, researchers, and developers to take that vision and see it into reality through our Agile delivery process. You’ll prioritize features, manage the product backlog, and make data-driven decisions to enhance the user experience and drive business growth.

Primary Duties:

  • Build and execute 1–12 month product strategies within your domain, translating high-level strategic initiatives into actionable product plans. Focus on delivering near-term value while maintaining alignment with the overarching product vision.

  • Develop and maintain detailed tactical roadmaps for your specific product area that reflect and support the priorities outlined in the master roadmap. These tactical-level roadmaps guide sprint planning, backlog prioritization, and feature delivery.

  • Ensure alignment with the broader product strategy and collaborate with senior leaders and cross-functional teams including UX and architecture to manage dependencies and execution

  • Manage day-to-day vendor interactions within your product area.

  • Collaborate with assigned vendors to ensure timely and effective execution of deliverables. Monitor tactical performance and escalate strategic concerns to senior leaders as needed

  • Regularly tracking and reporting of product-specific metrics are essential for gaining insights into performance and identifying areas for improvement in your specific product area.

  • Utilize data to inform strategic decisions, focusing on actionable insights that drive results.

  • Additionally, you will identify optimization opportunities by analyzing trends and patterns and effectively communicate the health of your area of work to stakeholders, ensuring transparency and alignment within the organization- The expectation is to gradually develop towards this requirement, rather than having everything fully implemented from day one

  • Create clear user stories and manage sprint execution.

  • Collaborate with UX partners to implement research findings into product solutions.

  • Collaborate with UX on identifying the UX needs for the upcoming sprints and A/B testing within your product area.

  • Ensure backlog hygiene and ticketing standards are maintained. Monitor bug ratios and budget burn-down.

  • Communicate progress and blockers within your team and to relevant stakeholders.

  • Support management and training within your scope

  • Performs duties consistent with the company’s AAP/EEO goals and policies. 

  • Performs other duties as required/assigned by manager. 

Knowledge, Skills and Abilities Required:

  • 5+ Year track record of successfully delivering initiatives as a Product Owner or Product Manager, preferably in eCommerce.

  • An understanding of Agile software delivery.

  • Ability to balance the needs of multiple sets of customers to drive clear priorities.

  • You are a clear and confident communicator, both verbally and written. You can craft compelling narratives to share your ideas at every level in an organization.

  • You are able to quickly establish rapport and build relationships with stakeholders and team members across the globe.

  • You are data-driven with a proven ability to leverage A/B testing and analytics to drive informed, strategic choices.

  • You have excellent organizational skills and attention to detail; allowing you to effectively manage multiple priorities, break big projects into consumable pieces and prioritize them according to value.

  • 4-year University Degree or equivalent experience

Working Conditions:

Normal office environment.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote

#LI-MM1

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Top Skills

A/B Testing
Agile Software Delivery
Analytics
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The Company
HQ: Rockford, MI
3,466 Employees
Year Founded: 1883

What We Do

Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.

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