Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Vuori, Rocket Money, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.
Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.
In this role, you will define and own the roadmap for Insights on the Tatari platform. Measurement is at the heart of Tatari’s business as we continually innovate new ways to give our customer’s insights into their ad campaigns. Your role is to provide products and features that derive value from our raw measurements in ways that best help them understand what happened, why, and what they can do about it. You will need to understand the changing business models of our customers and how we can best leverage data and analytics to drive the right business outcomes for them. Your ability to deeply understand the needs of our marketer users and how to prioritize our engineering efforts to meet those needs will determine success in this role.
Responsibilities
- Deeply understand our customers and their requirements. Synthesize compelling product features for deriving Insight into marketing campaign performance across streaming direct, programmatic, and linear TV. Balance between what is possible today, and what we should plan for tomorrow.
- Help define the company’s product roadmap, both short and long term. Fully owning the roadmap and strategy for your team. Translate the company vision into specific product solutions.
- Collaborate with various stakeholders within the company: engineering, media-buying, data science, sales, marketing and client management.
- Manage the entire product life cycle from ideation to prototyping, testing, design, and launch.
- Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly.
Qualifications
- 4+ years of product management experience
- Experience in customer-facing data & analytics products, advertising technology, or marketing technology a big plus
Experience working in a high-ambiguity environment
- A passion for delivering features that leverage data, analytics, and even ML/GenAI to elegantly solve customer problems. Strong analytics sense with the ability to extract meaningful signals from large amounts of data. Experience building and telling stories through data visualization is a plus
- Experience and strength in partnering closely with Design to address complex problems and varying customer needs through effective user research and product design
- Strong communicator with excellent people skills to interact with various teams inside the company, clients, and vendors. Including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action.
- Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business
- The usual product management skills: customer-needs obsessed, Agile-fluent, black-belt user story and solution creation, strong written & verbal communicator with excellent people skills, highly organized and detail-oriented, passionate about solving customer problems.
Benefits
- Total compensation ($165-200K)
- Equity compensation
- 100% health insurance coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches at the office
- Team building events
- $1,000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
- Monthly Company Wellness Day Off
- Hybrid RTO of 2-3 days per week. THIS IS AN IN-OFFICE POSITION
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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Top Skills
What We Do
Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, OneWheel and Chime—grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, measurable, and digital-like experience.
Our team includes founders and leaders from Google, Microsoft, Stripe, Shazam, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring ROI-positive television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.
Why Work With Us
We're honored to have won best workplace awards from both AdAge and Inc Magazine. We are a tight-knit group and we enjoy spending time with each other, whether it’s exploring neighborhood restaurants, or volunteering to support a special cause.
