We’re very proud of our achievements:
In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄
We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.
The Job
The needs of the user is everything to us, and how those needs are served falls under our Product teams.
They’re fact-finders.
They’re builders.
They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.
As a Senior Product Manager at Flo, you’ll lead the strategy of the Engagement Tech stack to drive the strategic direction and roadmap for:
- our proprietary marketing automation solution, enabling us to deliver innovative personalised experiences to our customers through communication channels.
- the ML powered relevancy of content to users both through the marketing automation solution and in-app.
In this pivotal role, you’ll be responsible for defining the strategy, prioritising features, and delivering solutions that enable our stakeholders to execute highly effective marketing campaigns across multiple channels, ensuring that our users’ product experiences are tailored towards their needs. You will also be developing our strategy to provide more relevant content to users across touchpoints both in-app and through comms channels.
This is a highly strategic position at Flo, offering you the opportunity to make a significant impact and implement advanced methodologies to drive substantial growth for the company.
Your Experience
Must have:
- Seasoned (usually 7+ years) Product Manager working with agile methodologies
- Experience working with ML engineers, tackling complex machine learning challenges
- Experience working with marketing automation/Customer Comms (Email, push, In App Messaging), and/or in customer personalisation
- Strong technical background and understanding of marketing automation and ML concepts, processes, and technologies.
- Excellent problem-solving, analytical, and strategic thinking skills.
- Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
- Ability to work collaboratively with cross-functional teams and stakeholders, managing tradeoffs and prioritising initiatives
- Comfortable thriving in a fast-paced, dynamic environment, managing shifting priorities and balancing competing demands.
Nice to have:
- Experience working in health tech
- Experience working in a large scale B2C subscription app first business
- Experience in personalisation of onsite/in-app content to customers
- Experience leading teams to build internal solutions in the marketing automation space
- Experience working across multiple markets and multiple highly regulated sectors
What you'll be doing
You'll be responsible for:
- Leading Flo’s marketing automation strategy and roadmap to develop our suite of email, push and in app messaging platform to ensure our marketing team’s comms are delivering value to our users and driving product growth and retention
- Delivering personalisation of content within comms as well as in-app to provide
- Collaborate closely with cross-functional teams, including engineering, marketing, and marketing operations to gather insights, prioritise requirements, and drive product development efforts.
- Serve as a thought leader and subject matter expert in marketing automation and personalisation, staying up-to-date with the latest trends, technologies, and best practices in the industry.
- Monitor product performance metrics, gather customer feedback, and make data-driven decisions to drive continuous improvement and optimization.
- Represent the product, effectively communicating product vision, strategy, and value proposition to internal stakeholders..
#LI-JC1 #LI-Hybrid
Salary Range:
Lithuania - Starting from €7200 gross per month.
UK - Starting from £105,000 per year.
Ranges may vary depending on your skills, competencies and experience.
Reward
People perform better when they’re happy, paid well, looked after and supported.
On top of competitive salaries, Flo's employees have access to:
- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo’s Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)
Our Culture
We’re problem solvers, we’re adaptable, we’re empathy driven and results led.
People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.
Diversity, Equity and Inclusion
The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.
By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals.
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Flo in numbers:
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#1 period tracker in the USA by active audience
#1 most downloaded female health app worldwide
47 million monthly active users
240 million installs
28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022)
Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information.
Flo intensively uses Data Science and AI to deliver the most personalized content and services available.
Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe.
We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
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