AccuWeather is seeking a strategic and results-oriented Senior Manager, Digital Subscriptions to grow our subscription offerings across mobile, web, and connected platforms. This role is instrumental in defining the roadmap for our digital subscription services, driving audience growth and revenue, and ensuring competitiveness in a fast-evolving landscape. Reporting directly to the SVP of Digital Strategy, the successful candidate will bring deep expertise in subscription ecosystems, customer segmentation, product packaging, pricing strategy, and cross-functional leadership.
Key Responsibilities:
· Define and execute end-to-end product and go-to-market strategies for digital subscription offerings across all consumer segments.
· Conduct assessments of Total Addressable Market (TAM), perform customer segmentation and needs analysis, and develop pricing models and packaging strategies to drive business growth.
· Collaborate with cross-functional teams—including design, engineering, marketing, sales, operations, and business development—to ensure a unified approach to product development and market execution.
· Monitor market trends, competitive landscape, and emerging technologies to identify strategic opportunities and potential threats.
· Build and maintain robust financial models to support decision-making, forecast performance, and prioritize investment opportunities.
· Analyze user behavior and business performance using quantitative and qualitative data to inform product roadmap and feature prioritization.
· Serve as a key voice in business development efforts, providing product insight and support for partnership and audience acquisition opportunities.
· Communicate key findings, strategic recommendations, and performance updates to senior leadership and stakeholders.
Qualifications:
· 7+ years of experience in digital product management, with at least 5 years developing and executing go-to-market strategies.
· Bachelor's degree in Business, Engineering, Digital Media, or related field; MBA preferred.
· Proven success in managing consumer-facing digital subscription products across multiple platforms.
· Deep understanding of the digital subscription ecosystem and associated business models.
· Experience across product marketing, pricing, sales enablement, and communications, with a strong ability to resolve complex internal and external challenges.
· Strong strategic thinking, analytical rigor, and creative problem-solving abilities.
· Demonstrated experience in cross-functional leadership and stakeholder management.
· Exceptional communication and presentation skills, with the ability to influence and inspire across all levels of the organization.
· Skilled in financial analysis and scenario modeling to support strategic initiatives.
· Ability to interpret complex business documents such as financial statements and legal agreements.
Skills Required
- 7+ years of experience in digital product management
- At least 5 years developing and executing go-to-market strategies
- Bachelor’s degree in Business, Engineering, Digital Media, or a related field
- MBA
- Proven success managing consumer-facing digital subscription products across multiple platforms
- Deep understanding of the digital subscription ecosystem and associated business models
- Experience in product marketing, pricing, sales enablement, and communications
- Cross-functional leadership and stakeholder management experience
- Strong strategic thinking, analytical rigor, and creative problem-solving abilities
- Exceptional communication and presentation skills
- Experience with financial analysis and scenario modeling
- Ability to interpret complex financial statements and legal agreements
What We Do
AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives and prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA, and other offices around the world, AccuWeather serves more than 1.5 billion people daily, helping them plan their lives and get more out of their day through its digital media, including free mobile apps, mobile web and www.AccuWeather.com website as well as radio, television, newspapers, the national 24/7 and AccuWeather Network channel. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are AccuWeather MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™ and the patented AccuWeather RealFeel® Temperature scale. Furthermore, AccuWeather serves more than half of the Fortune 500 companies and thousands of businesses globally.
