500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
As a Senior Product Manager – Subscription Value at Flo, you will own the strategy and execution of monetisation across both core subscription tiers and new expanding e-commerce verticals, including areas such as wearables integration, physical products, and other health-related offerings.
You will be responsible for defining feature segmentation, designing scalable monetisation funnels, shaping packaging and bundling structures, and running structured experimentation to maximise conversion, ARPU, and long-term LTV. This role is critical to expanding Flo’s revenue streams beyond traditional subscriptions while strengthening the overall subscription value proposition within the Premium ecosystem.
You’ll collaborate closely with analysts, designers, researchers, engineers, and cross-functional stakeholders to ensure all monetised offerings are strategically integrated, data-driven, and aligned with Flo’s global revenue growth objectives.
Your Experience
Must have:
- Proven experience in B2C mobile product management with subscription or freemium models.
- Strong track record of defining feature segmentation and building tiered subscription structures.
- Demonstrated experience assessing user willingness to pay and optimising packaging across segments.
- Hands-on experience preparing and running A/B tests for subscription packages, add-ons, and upsell mechanics.
- Experience launching and scaling monetised product verticals or add-on offerings.
- Strong analytical capabilities with deep understanding of ARPU, ARPPU, LTV, retention curves, and cohort analysis.
- Ability to work autonomously in ambiguous environments and lead cross-functional collaboration.
- Excellent strategic thinking skills, translating insights into scalable monetisation frameworks.
- Experience working cross-functionally with design, analytics, engineering, marketing, and regulatory stakeholders.
Nice to have:
- Experience in health-tech, wellness, or regulated product environments.
- Experience integrating new revenue streams into existing subscription ecosystems.
What you'll be doing
You'll be responsible for:
- Defining monetisation strategy for new e-commerce verticals, aligning with Flo’s global revenue objectives.
- Designing and optimising subscription bundles and cross-sell funnels across new e-commerce verticals.
- Developing pricing, packaging, and segmentation strategies aligned with company-level revenue goals.
- Running structured experimentation to validate willingness to pay, elasticity, and bundle performance.
- Ensuring seamless integration of new verticals into the subscription ecosystem, including entitlements and lifecycle flows.
- Collaborating with onboarding, growth, promotional, and lifecycle teams to enhance the overall premium value proposition.
- Analysing qualitative and quantitative data to continuously refine subscription value mechanics.
- Building a long-term strategy for Subscription Value aligned with Premium OKRs and global monetisation objectives.
#LI-AJ1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
-
Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
-
Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
-
Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
Similar Jobs
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
