Since 2007, Geoforce has been an industry leader in GPS tracking, providing reliable solutions for over 250,000 assets across 90+ countries. Our comprehensive platform combines rugged GPS devices with advanced software, supported by global satellite and cellular networks. From vehicles to heavy equipment, we deliver the visibility and control businesses need to optimize operations. Trusted by industry leaders like Southwest Airlines, DHL, and SLB (Schlumberger), Geoforce is the go-to partner for smarter asset management. Learn more at www.geoforce.com.
As a rapidly growing company committed to technology innovation and delivering high value services to its clients, Geoforce is constantly looking for high integrity, well-rounded professionals who thrive on challenges, are fascinated by technology, exhibit passion and pride, and don't mind rolling up their sleeves to get a job done.
Role OverviewWe are seeking a Senior Product Manager – Software to own and evolve Geoforce’s core Asset Management and Tracking experience. This role sits at the heart of the platform and focuses on how assets are created, tracked, organized, monitored, and managed throughout their lifecycle.
You will work closely with Engineering, UX, Product Marketing, Customer Success, and Sales, as well as directly with customers, to deliver reliable, intuitive, and scalable product capabilities. This is a hands-on, execution-oriented role requiring strong customer empathy, sound product judgment, and the ability to move fluidly between strategy and delivery.
Success is measured by improving the core customer experience, operational reliability, and real-world usability of the tracking platform.
What You’ll DoOwn the product vision, roadmap, and execution for Geoforce’s core Asset Management and Tracking capabilities
Partner with Engineering and UX as part of a Product Trio to design, build, and deliver customer-focused solutions
Engage directly with customers to understand operational workflows, pain points, and usage patterns
Translate customer needs and business goals into clear product requirements, user stories, and acceptance criteria
Prioritize and manage the product backlog, making informed tradeoffs to keep delivery moving forward
Drive continuous improvements in usability, performance, reliability, and scalability of the tracking experience
Collaborate with Product Marketing and Customer Success to support product launches, adoption, and customer education
Track and analyze product metrics and customer feedback to measure success and guide iteration
Clearly communicate product direction, progress, and decisions to internal teams and stakeholders
6+ years of experience as a Product Manager working on enterprise or B2B SaaS products
Proven experience owning and evolving core functionality in a live, customer-facing platform
Strong customer empathy and comfort working directly with enterprise customers
Hands-on mindset with the ability to balance strategic thinking and detailed execution
Experience working in agile development environments with cross-functional teams
Technical fluency sufficient to collaborate effectively with engineers (understanding of data models, system behavior, and integrations)
Strong communication, prioritization, and stakeholder management skills
Bachelor’s degree in Computer Science, Business, Marketing, User Experience Design, or equivalent practical experience
Experience with asset tracking, telematics, IoT, or location-based products
Mobile product experience (iOS / Android)
Familiarity with reporting or analytics tools
Exposure to AI-assisted features or workflows
Experience working in high-growth or scaling technology organizations
Geoforce offers the opportunity to work on a mission-critical platform used daily in demanding, real-world environments. You will have direct impact on the core product experience, close collaboration with customers, and the chance to shape how our asset management and tracking capabilities evolve as the company grows.
Benefits & PerksCompetitive salary
Company-sponsored health, dental, vision, life, and AD&D insurance
401(k) plan
Flexible Spending Accounts and dependent care reimbursement
Generous Paid Time Off (PTO) and paid holidays
Collaborative, execution-focused culture with passionate teammates
Top Skills
What We Do
Geoforce was founded in 2007 with the simple belief that the chaos and pain of field operations could be alleviated with technology. Since 2007, our mission has been to build the largest global network of connected field assets to provide operational intelligence to companies involved in field operations around the world.
Combining a cloud-based software platform with rugged GPS devices and global satellite and cellular networks, Geoforce's Platform solves for efficient asset location and retrieval, rental invoice auditing, service delivery verification, inspection compliance, equipment maintenance alerts, and so much more.
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