Who we are -
We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, Poland, Serbia and Brazil. The Super bet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Super bet, technology and innovation are at the heart of everything we do.
Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence from Central and Eastern Europe to other continents and becoming the leader of the global sports betting industry.
About the Role
We’re hiring a Product Manager to lead Personalization Foundations — a new squad at the core of Superbet’s next stage of growth.
You’ll build and scale the foundation for personalized, data-driven experiences across our user journey, starting with Onboarding, Homepage, and Cross-Sell surfaces. Your work will shape how millions of users in Romania, Brazil, and new markets discover the right bets, games, content, and products — at the right moment.
This is a high-impact, high-ownership role designed for someone who can balance strategic vision with ruthless prioritization, cross-functional influence, and real product outcomes.
We’re building a Growth org that doesn’t just tweak buttons — it redefines how products evolve at scale. You’ll be part of a high-ownership, high-autonomy team shaping the future of sports betting, casino gaming, and entertainment across Europe and LatAm.
🎯 What You’ll Own- Full ownership of Personalized Experiences
- End-to-end ownership of Homepage, Onboarding, and Cross-Sell surfaces — including backlog, roadmap, experimentation, and stakeholder alignment.
- Build the system and experience, not just the features — structuring personalization layers that can scale with our machine learning, targeting, and segmentation capabilities.
- Deep collaboration & partnerships
- Work across teams (Growth, Sports, Casino, CRM, Data, HAL, Design) to create and evolve the personalization model — from first touch to long-term engagement.
- Partner with engineering to modularize our surfaces and decouple the personalization engine from front-end logic.
- Impact to the game (users & our business)
- Define and own KPIs like activation, FTD rate, engagement, retention, cross-product conversion, and surface performance (CTR, session depth).
- Modular homepage layout that enables targeting, testing, and personalization
- Dynamic onboarding journey based on user preferences and market context
- Real-time cross-sell triggers based on session behavior or ML inputs
- Personalization slot framework and prioritization model across verticals
- Experience owning complex user-facing products (e.g. homepage, onboarding, growth journeys, personalization systems)
- Clear product thinker who can go from messy stakeholder inputs to focused product bets
- Demonstrated ability to lead high-stakes cross-functional initiatives
- Able to manage and align across CRM, Sports, Casino, Data, Design, and Engineering orgs
- Skilled at structuring trade-offs, building alignment through data, and navigating organizational complexity
- Strong storyteller — you can sell a vision and convert skeptics into advocates
- Experience in personalization, targeting, segmentation, or dynamic content systems
- Deep understanding of growth metrics like activation, retention, NGR, engagement, LTV
- Comfortable building products that serve both short-term performance and long-term scale
- Experience working with engineers to ship modular, scalable experiences
- Understands the lifecycle of integrating ML/targeting logic into surfaces
- Experience in gaming, entertainment, sports betting, or marketplaces
- Experience with A/B testing, experimentation platforms, or personalization engines
- Familiarity with React-based frontends, targeting APIs, or growth engineering principles
Top Skills
What We Do
Happening is the technology engine powering Superbet Group's global platforms and brands that bring thrill to customers across the world every day.
We are a game-changing tech company rewriting the rules of sports betting and gaming. We are shaking up the status quo by building our own end-to-end tech stack, solving deep and complex challenges for millions of customers and shaping our culture to work uniquely for the tech community.
A true challenger, our technology handles serious scale on par with the Big Techs, and customer obsession runs through every team. Building our own platform gives us freedom to innovate and flip the legacy perceptions and industry stereotypes.
