Job Title: Senior Product Manager, Measurement, Planning & Optimization
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
ABOUT BRANCHLAB
BranchLab is building the future of healthcare commercialization.
BranchLab is a healthcare AI company focused on predicting health outcomes to improving how regulated organizations make decisions.
Our mission is to enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use.
THE OPPORTUNITY
We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.
You’ll define how we:
Ingest and standardize fragmented measurement data
Connect media exposure to healthcare outcomes
Surface insights, KPIs, and recommendations
Enable smarter planning and budget optimization through artificial intelligence
This is a 0→1, high-impact role at the core of our product strategy.
KEY RESPONSIBILITIES
Build the measurement layer
Productize data ingestion, standardization, and reporting across multiple sources
Create a unified data model
Define a system that connects audiences, media, and outcomes
Define insights & recommendations
Establish KPIs that drive actionable recommendations
Shape an agent-first experience
Enable users to ask questions across media + commercial data and get insights with visuals
Lead cross-functionally
Partner with engineering, design, data, and GTM to bring the product to life
REQUIRED SKILLS & EXPERIENCE
3-5+ years in product management, ideally in data-heavy or analytics products
High energy, high agency working style
Experience building and working with AI products and agentic workflows
Strong comfort with:
Data pipelines, messy datasets, and multi-source systems
Defining metrics, KPIs, and insight frameworks
Ability to operate in ambiguity and turn complexity into clear product direction
Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure
PREFERRED QUALIFICATIONS
Experience in adtech, martech, or healthcare data
Familiarity with measurement platforms (e.g., CrossIX) or DSPs
Experience with AI/agent-driven UX
WHY JOIN BRANCHLAB?
Competitive Salary & Comprehensive Benefits
Small, Agile Team – Your work will have a direct impact
Equity Opportunities – Grow with the company
Skills Required
- 3-5+ years in product management, ideally in data-heavy or analytics products
- Experience building and working with AI products and agentic workflows
- Strong comfort with data pipelines, messy datasets, and multi-source systems
- Demonstrated ability to operate effectively in fast-paced, early-stage environments
What We Do
BranchLab is an AI-native technology company setting a new standard in privacy-first, outcome-based advertising for healthcare. Its platform, Pathwai™ enables brands, agencies, and media partners to design, activate, and measure audiences optimized to real-world outcomes such as prescriptions, diagnoses, or healthcare visits using non-health data.
