Senior Product Manager, Labeling

Reposted 20 Days Ago
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2 Locations
Hybrid
107K-193K Annually
Senior level
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
We make amazing products people love, for every journey.
The Role
Own the product vision and roadmap for GM's data labeling ecosystem, define UI/workflow requirements, drive automated and semi-automated labeling strategies, partner with ML teams, optimize human labeling efficiency, set KPIs, and lead cross-functional delivery of scalable labeling infrastructure.
Summary Generated by Built In
Description
The Role
As a Senior Product Manager for Data Labeling, you will define and drive the product vision for GM's labeling ecosystem-spanning UI tools for human annotation, workflow and efficiency optimization, and strategy for automatic and semi-automatic labeling solutions. You will partner closely with machine learning teams across AV and ADAS to understand their data and model-training needs, ensuring labeling quality, throughput, and cost-efficiency scale with the demands of next-generation perception and planning systems.
This role requires strong product judgment, the ability to balance quality and velocity for different ML customers, and comfort navigating complex tradeoffs between human and automated labeling approaches. You will work across engineering, operations, research, and safety teams to deliver labeling solutions that accelerate development cycles and improve model performance.
What You'll Do
  • Own the long-term product vision and roadmap for GM's data labeling ecosystem, covering human-in-the-loop labeling tools, workflow orchestration, and automatic labeling technologies.

  • Define UI and workflow requirements for labeling tools that maximize annotator efficiency, reduce errors, and ensure consistent quality across large-scale labeling operations.

  • Develop a strategy and roadmap for automatic and semi-automatic labeling, including model-assisted tools, heuristics, and quality-gating mechanisms.

  • Partner with AV and ADAS ML teams to deeply understand their data modalities, annotation requirements, and pain points-translating these into clear product requirements and prioritization frameworks.

  • Drive efficiency investments for human labelers, including process optimization, intelligent task routing, active-learning loops, and targeted improvements based on productivity metrics.

  • Balance cost, throughput, and quality when choosing between human, hybrid, and automated labeling solutions.

  • Lead cross-functional efforts across Engineering, Operations, ML Research, Design and Program teams to deliver scalable, reliable, and secure labeling infrastructure.

  • Establish KPIs that measure labeling quality, annotation velocity, end-to-end cycle time, ML impact, and cost efficiency-and use them to inform product decisions.

  • Act as the voice of labeling customers (ML engineers, data scientists, and safety evaluators), ensuring labeling solutions support their development cycles, evaluation workflows, and model iteration velocity.

Your Skills & Abilities (Required Qualifications)
  • 5+ years of product management experience, ideally in data labeling, ML tooling, annotation platforms, or related areas.

  • Demonstrated ability to translate the needs of ML customers into actionable product requirements and technical tradeoff frameworks.

  • Strong product judgment with experience solving complex, constrained problems using structured reasoning and data-informed decisions.

  • Experience defining workflow and UI requirements for technical or operations-heavy tools, with a focus on efficiency, usability, and quality outcomes.

  • Ability to balance competing factors across annotation quality, throughput, cost efficiency, and ML impact.

  • Strong written communication skills, with the ability to integrate engineering, safety, privacy, and operational perspectives into clear narrative requirements.

  • Experience identifying and instrumenting key metrics for labeling efficiency, model-assisted workflows, and ML training effectiveness.

  • Ability to work across engineering, operations, and research teams to build alignment on roadmap priorities and deliver cross-functional outcomes.

What Will Give You a Competitive Edge (Preferred Qualifications)
  • Experience managing products in robotics, autonomous systems, machine learning, or human-in-the-loop systems.

  • Background in ML, computer vision, or related technical fields.

  • Familiarity with annotation platforms, automatic labeling systems, or ML data pipelines.

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Warren, MI or Mountain View, CA office three times per week, at minimum.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.
  • The salary range for this role is $106,600 to $192,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Top Skills

Active Learning
Annotation Platforms
Automatic Labeling Systems
Human-In-The-Loop Labeling
Ml Data Pipelines
Ui Tools
Workflow Orchestration

What the Team is Saying

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The Company
HQ: Detroit, MI
165,000 Employees
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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