📍 Hybrid Preferred, Palo Alto or San Francisco (2 days/week in office)
Reports to: VP Product, Patient Experience
Job Type: Full-time W2
Midi is seeking a Senior Product Manager, Growth to lead how new patients discover, learn about, and choose Midi for their healthcare home. Bringing quality care to more women is central to our mission and a primary revenue driver with significant potential. As we expand our offerings and reach more patients, this role will own the product experiences that carry people through registration, onboarding, and first visit. You will set the roadmap, run experiments, and work with Marketing, Design, Engineering, and Data to turn insights into measurable gains in conversion, activation, and retention.
What You’ll Do- Own the Growth Roadmap: Define and execute a roadmap that drives patient growth across acquisition, onboarding, and activation. Set clear targets for conversion, and prioritize the bets most likely to reach them.
- Run an Experimentation Program: Design, launch, and read out A/B tests across the funnel, from sign-up through onboarding and first visit, and turn the results into product decisions.
- Improve Conversion & Retention: Apply UX best practices, patient research, and funnel and cohort analysis to find where patients drop off, then improve the journeys (sign-up, onboarding, reactivation) that drive retention and lifetime value.
- Cross-Functional Leadership: Serve as the product lead for growth, partnering closely with Marketing, Design, Engineering, and Data to align on priorities and ship together. You will lead through influence, building shared goals and making tradeoffs clear across your cross-functional team.
- Growth Product Experience: 5+ years of product management experience, including at least 3 years building consumer-facing products and owning growth metric targets such as conversion, activation, and retention. You have a track record of delivering measurable outcomes in complex business areas.
- Experimentation & Data Fluency: Skilled in hypothesis-driven development, A/B testing, and funnel and cohort analysis. You work closely with data partners, are comfortable digging into the numbers yourself, and use results to guide product strategy.
- Funnel & UX Optimization: A strong grasp of UX best practices and of how onboarding, sign-up, and checkout flows directly affect conversion and retention. You can turn friction in a user flow into a clear hypothesis and a testable solution.
- Marketing Partnership: Experience working side by side with Marketing on acquisition and lifecycle programs, including landing pages, channel experiments, and attribution, and turning channel insights into product improvements.
- Focus on Patient LTV: A strong understanding of how acquisition channels, onboarding, and lifecycle communication shape customer retention and lifetime value.
- High-Agency Problem Solver: An action-oriented, ownership mindset with the ability to break complex challenges into simple, scalable solutions in a fast-paced environment.
- Collaboration & Influence: A strong track record of leading cross-functional teams without direct authority across Marketing, Design, Engineering, and Data. You build alignment, balance competing priorities, and present clearly to stakeholders at all levels.
- Healthcare or Healthtech Experience: Prior experience in a healthcare or digital health environment, with an understanding of how to balance growth goals with patient privacy (HIPAA) and clinical and advertising compliance.
- Growth Tooling Familiarity: Hands-on experience with product analytics and experimentation tools (such as Statsig) and lifecycle marketing platforms (such as Iterable or Customer.io).
This is a full-time W2 position. The base salary range is 160K-200K and will depend on experience. Midi pays a competitive base salary, plus equity and benefits.
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At this time, Midi is unable to provide visa sponsorship. All Candidates must be authorized to work in the United States without current or future sponsorship needs.
Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [email protected].
Midi Health is an Equal Opportunity Employer. We are committed to pay equity and ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Our compensation philosophy is based on fair, objective criteria and the impact of the role, regardless of an applicant’s salary history.
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Skills Required
- 5+ years of product management experience
- At least 3 years building consumer-facing products
- Experience owning growth metrics such as conversion, activation, and retention
- Track record of delivering measurable outcomes in complex business areas
- Experience with hypothesis-driven development, A/B testing, funnel analysis, and cohort analysis
- Strong understanding of UX optimization, onboarding, sign-up, and checkout flows
- Experience partnering with Marketing on acquisition and lifecycle programs, landing pages, channel experiments, and attribution
- Understanding of acquisition channels, onboarding, lifecycle communication, customer retention, and lifetime value
- Ability to lead cross-functional teams without direct authority across Marketing, Design, Engineering, and Data
- Healthcare or digital health experience, including familiarity with patient privacy, HIPAA, and clinical and advertising compliance
- Hands-on familiarity with product analytics and experimentation tools such as Statsig and lifecycle marketing platforms such as Iterable or Customer.io
Midi Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Midi Health and has not been reviewed or approved by Midi Health.
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Flexible Benefits — Remote-first support, including a new-hire equipment stipend and a monthly remote-work stipend, is called out in job and careers materials. Feedback suggests work-from-home flexibility and these tangible perks are bright spots even when cash pay feels modest.
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Leave & Time Off Breadth — Flexible PTO and paid parental leave are part of the standard package. PTO is often regarded as one of the stronger elements relative to other parts of the offering.
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Equity Value & Accessibility — Many roles advertise salary plus equity, and some functions highlight meaningful equity grants that can lift total compensation. This is particularly emphasized in analytics and engineering postings where equity features prominently.
Midi Health Insights
What We Do
Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers. We take a holistic approach to improve the symptoms of midlife hormone change, based on every woman’s health history, lifestyle, and genetics. Our customized Care Plans include: - Prescription hormonal and non-hormonal medications (including HRT) - Lifestyle coaching and wellness therapies - Supplements and botanicals - Specialized care paths for cancer survivors and those at risk Midi visits and prescriptions are covered by most PPO insurance plans. We also integrate with employers and the entire benefits ecosystem to offer a fully-reimbursed medical program, because we believe great care should be accessible AND affordable.
