We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.
We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.
Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.
We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.
Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.
We're looking for a Senior Product Manager - Growth & Monetization to own our purchasing experience and monetization mechanics that turn our interested users into paying members.
Beyond the consumer-facing experience, you'll also own the monetization capabilities that power it. That means driving the product vision for how we model offers, configure pricing, and build the internal tooling that lets Growth and other teams move faster with less engineering dependency, helping to scale our monetization engine.
This is a high-visibility role at the center of onX's subscription business. You'll lead a cross-functional pod (Mobile, Web, Backend, QA, Design) and partner closely with Marketing, Data, and vertical teams to drive measurable revenue impact through rigorous experimentation and smart product strategy.
You'll report to the Director of Product Management, Growth, and work in a matrixed org across Hunt, Offroad, Backcountry, and Fish verticals.
WHAT YOU'LL DOEssential Job Duties & Functions
- Own purchase flows and upsell strategy: Define and execute the product vision for how users discover, evaluate, and convert to paid membership across mobile and web, owning and driving new user conversion
- Lead experimentation: Design and run A/B tests on pricing surfaces, checkout flows, and monetization mechanics; use results to drive roadmap decisions
- Scale monetization infrastructure: Help scale the purchasing engine (paywall surface areas, in-app purchases, web checkout) to enable faster iteration and reduced time-to-market
- Drive cross-functional alignment: Own the pod roadmap and communicate priorities across Engineering, Design, Marketing, and senior leadership
- Champion customer informed decision making: Synthesize data, user research, and funnel analytics to continuously improve conversion quality and purchase experience
- Eight (8) years of relevant experience, with at least four (4) years in product management at a consumer-facing mobile software company
- Proven experience with subscription monetization: paywalls, pricing surfaces, checkout flows, or in-app purchase
- Strong experimentation instincts: you've designed and interpreted A/B tests that drove real decisions
- Fluency with data: you pull your own analysis, spot patterns, and translate metrics into product strategy
- Demonstrated use of AI tools to accelerate product workflows: from research and discovery to writing and decision-making, with evidence of going beyond surface-level use to drive real leverage
- Clear, concise communicator: written and verbal with a track record of influencing without authority
- Comfortable operating in fast-moving environments with ambiguity and competing priorities
- A shared passion for and ability to demonstrate onX’s Company Values.
- Permanent US work authorization is a condition of employment with onX.
- Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.
Though not required, we would be thrilled to consider candidates with any of the following:
- Bachelor’s or master’s degree in Business, Economics, Computer Science or Engineering
- Previous experience with digital subscriptions, purchasing flows, onboarding experiences, and/or personalization capabilities.
- Background in onboarding, activation, or freemium conversion
- Passion for outdoor recreation
onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.
While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.
Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.
WHERE YOU CAN WORKonX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
HOW YOU’LL BE COMPENSATEDonX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $143,000 and $197,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.
WHAT WE’RE OFFERING YOU- Competitive salaries, annual bonuses, equity, and opportunities for growth
- Comprehensive health benefits, including a no-monthly-cost medical plan
- Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and amazing outdoor industry perks
- Annual “Get Out, Get Active” funds to fuel your active lifestyle
- Flexible time away package that includes PTO, STO, VTO, and paid holidays
In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected].
Position open until filled.
#LI-Remote
At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!
onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.
onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.
As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.
Skills Required
- Eight (8) years of relevant experience, with at least four (4) years in product management at a consumer-facing mobile software company
- Proven experience with subscription monetization: paywalls, pricing surfaces, checkout flows, or in-app purchase
- Strong experimentation instincts: designed and interpreted A/B tests that drove real decisions
- Fluency with data: pull your own analysis, spot patterns, and translate metrics into product strategy
- Demonstrated use of AI tools to accelerate product workflows
- Clear, concise communicator with a track record of influencing without authority
- Comfortable operating in fast-moving environments with ambiguity and competing priorities
- Permanent US work authorization is a condition of employment with onX
- Ability to travel quarterly for multiple days to a corporate office or other onX strategic location
- Bachelor's or master's degree in Business, Economics, Computer Science or Engineering
- Previous experience with digital subscriptions, purchasing flows, onboarding experiences, and/or personalization capabilities
- Background in onboarding, activation, or freemium conversion
- Passion for outdoor recreation
What We Do
onX embodies the Montana spirit., with our headquarters in Montana and Basecamp locations (talent centers) throughout the US we are inspired by the landscapes that surround us. We bring our outdoor passion to work every day with a singular goal–to awaken the adventurer in everyone. Founded in 2009, onX is a pioneer in digital outdoor navigation, developing software that helps inform, inspire, and empower outdoor recreationists. onX Backcountry, onX Offroad, and onX Hunt make up the company’s suite of apps and are built by explorers for explorers. Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, tech-forward environment where ownership and accountability are essential. Learn more at: https://www.onxmaps.com/careers
