The Role
Lead the growth strategy for Crypto.com's Exchange platform focusing on user activation, retention, and driving key business metrics. Own the product roadmap and use data-driven insights to optimize user journeys and increase Customer Lifetime Value.
Summary Generated by Built In
About the Product Team
Our Product Management team drives product initiatives from inception, roadmap prioritization through to execution, makes impacts, and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.
About the Role
We are hiring a Senior Product Manager, Growth to own and execute the product growth strategy for Crypto.com Exchange, our dedicated platform for advanced and professional traders. This is a high-impact, foundational role where you will manage the entire product growth loop—from user activation and retention to driving key business metrics like trading volume and revenue. This is a unique opportunity for an autonomous, data-obsessed leader to architect and scale the growth engine for a top-tier global crypto trading platform.
Job Responsibilities
- Growth Roadmap Ownership: Define, prioritize, and own the end-to-end product roadmap for specific growth surfaces (e.g., onboarding, activation, retention, monetization) across web and mobile.
- Hypothesis and Experimentation: Lead the entire A/B testing lifecycle, from generating high-conviction hypotheses to designing, executing, and analyzing product experiments to deliver measurable lift in core growth KPIs.
- Funnel Optimization: Deeply understand and optimize key user journeys to maximize conversion, reduce drop-off, and increase the speed at which new users become active, retained traders.
- Cross-Functional Strategy: Act as the strategic partner to Engineering, Design, Data Science, and Marketing, translating business goals into a prioritized set of growth features and interventions.
- Data-Driven Insight: Utilize advanced analytics and behavioral data to identify product opportunities, segment users effectively, and model the impact of new growth initiatives.
- Retention and LTV: Identify and build features that meaningfully increase user engagement frequency, stickiness, and ultimately, Customer Lifetime Value (LTV).
Job Requirements
- 5+ years of progressive experience in Product Management, with at least 2 years specifically in a Growth PM role for a high-scale consumer product.
- Expert in Experimentation: Demonstrable history of using A/B testing frameworks and quantitative methods to successfully drive significant, measurable uplifts in core growth metrics (e.g., conversion rate, retention).
- Domain Expertise: Strong background in fintech, crypto, or exchange platforms is highly preferred, with a solid understanding of user lifecycle and monetization dynamics.
- Analytical Prowess: Highly proficient in SQL and advanced analytical tools, capable of independently extracting, manipulating, and interpreting complex behavioral data.
- Demonstrated ability to think strategically, define a product vision, and execute tactically in a fast-paced, global environment.
- Bachelor’s degree in a quantitative or technical field (e.g., Computer Science, Engineering, Economics).
Top Skills
Analytical Tools
SQL
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The Company
What We Do
Cryptocurrency tracking, portfolio management, financial news aggregation
