Senior Product Manager, DriveAuto
United States, Seattle W.A. (Local Hybrid)
Sinclair Inc. is seeking a product leader to own outcomes for Drive Auto products including Sales Hub, Campaign Builder, CXM, Digital Remedy Home, and Drive Outdoors. This role combines customer and business insight, technical fluency, and disciplined product delivery to create measurable value across Sinclair Digital.
Ideal candidates bring a product mindset and have:
• 5+ years of product management, automotive, marketplace, or related experience.
• Ability to understand technical systems, customer needs, and how implementation choices affect product outcomes.
• Strong communication and collaboration skills across engineering, design, data, revenue, operations, and business stakeholders.
• Experience using data to define goals, evaluate performance, and make sound product decisions.
• A practical, accountable approach to prioritization, delivery, and continuous improvement.
Responsibilities:
• Own the major-product roadmap, OKRs, and multi-quarter prioritization for the assigned product area.
• Create complete initiatives with requirements, business value, success measures, and stakeholder alignment.
• Monitor daily engagement and revenue metrics across distribution platforms and turn insights into action.
• Lead discovery, delivery, and decision-making with engineering, design, data, revenue, and business partners.
• Maintain relationships with major product stakeholders and communicate progress, risks, and tradeoffs.
• Manage and leverage AI-agents as recommendation sources to guide strategy.
• Act as owner for ontology mapping for DriveAuto systems.
Qualifications:
• Demonstrated product-management experience in automotive digital marketing or a comparable digital product environment.
• Experience owning complex product roadmaps, initiatives, and outcome reporting.
• Expert proficiency with GAM, GA4, Databricks, partner portals, Codex, Cursor, and related product-management tools.
• Strong quantitative judgment and cross-functional communication skills.
• Bachelor’s degree or equivalent practical experience.
• Ability to work in a fast-paced, evolving environment and manage multiple priorities.
Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $135,000 to $180,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Skills Required
- 5+ years of product management, automotive, marketplace, or related experience
- Product-management experience in automotive digital marketing or a comparable digital product environment
- Experience owning complex product roadmaps, initiatives, and outcome reporting
- Expert proficiency with GAM, GA4, Databricks, partner portals, Codex, Cursor, and related product-management tools
- Strong quantitative judgment and cross-functional communication skills
- Bachelor's degree or equivalent practical experience
- Ability to work in a fast-paced, evolving environment and manage multiple priorities
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
