Senior Product Manager – Customer Lifetime Value (CLV)

The pay range is $113,000.00 - $203,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

At Target, Product Teams are accountable for driving business outcomes through the development of intuitive, scalable, and reliable technology and analytics products. We embrace a cross-functional model with a shared backlog that includes product strategy, technology delivery, design exploration, and data science.

The Customer Lifetime Value (CLV) Product team is dedicated to developing a deep understanding of guest behavior over time and building data-driven products that optimize retention, engagement, and long-term business value. As a Senior Product Manager on this team, you will play a pivotal role in shaping the product strategy and roadmap to unlock actionable insights and influence business decisions through the lens of guest lifetime value. In this role you will work on:

CLV Strategy Development

• Define and execute a comprehensive strategy to measure, model, and grow Customer Lifetime Value using advanced analytics and behavioral insights.

• Partner with enterprise teams to ensure CLV metrics influence business priorities across marketing, loyalty, assortment, and digital experiences.

Product Innovation

• Lead the creation and continuous enhancement of predictive models and segmentation strategies that identify high-value guest cohorts, potential churn, and growth opportunities.

• Translate complex data outputs into user-centric tools and experiences that drive personalized engagement.

Cross-Functional Collaboration

• Work with data science, engineering, analytics, finance, marketing, and digital teams to operationalize CLV metrics across guest touchpoints.

• Advocate for CLV integration into decision-making processes across the enterprise.

Data-Driven Decision Making

• Define KPIs, establish baselines, and monitor the impact of CLV-driven initiatives on guest behavior and business outcomes.

• Use data storytelling to influence senior leaders and inform strategy pivots.

Experimentation and Optimization

• Partner with experimentation teams to design A/B tests and evaluate interventions aimed at increasing guest loyalty and spend over time.

• Leverage results to refine predictive models and drive continuous improvement.

Market and Thought Leadership

• Stay current on CLV modeling approaches, retention best practices, and personalization trends in the retail industry.

• Share insights and mentor peers across product and analytics functions.

As a Senior Product Manager, you will be accountable for your product’s vision, strategy, and measurable outcomes. Champion a data-first mindset and ensure that guest value and experience are core to every initiative. Manage a team backlog in close partnership with engineers, UX designers, and data scientists. Communicate product progress, risks, and strategy to stakeholders at all levels.

Core capabilities we’re looking for:

• Deep understanding of CLV principles, customer segmentation, and predictive modeling.

• Demonstrated ability to lead data products from concept to delivery.

• Strong collaboration skills and ability to influence cross-functional stakeholders.

• Comfort with ambiguity, ability to make tradeoffs, and a track record of delivering outcomes aligned to strategic priorities.

• Passion for solving complex problems with curiosity, empathy, and resilience.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Four-year degree or equivalent experience

• 6+ years of product management experience leveraging AI, Data Science, and Customer Lifetime Value Models

• Desired experience with one or more functional areas: CRM, digital, digital marketing, loyalty, personalization, ad-tech products, mar-tech products, or customer analytics

• Experience with technology and ability to facilitate communication between business and technology teams

• Experience working in an agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas)

• Ability to lead a body of work with cross-functional partners

• Strong communication skills

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected].

Application deadline is : 07/23/2025