Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or god forbid, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
About the RoleAs our Senior PM for Consumer, you'll own the experiences that staff and everyday residents actually touch — the moments that make or break whether someone comes back to book again. That spans everything from the end-to-end booking experience, to the front-desk membership and check-in flow that staff run every single day.
You're the kind of person who obsesses over the details of a great consumer product, but who also understands that at Rec, "consumer" means two audiences: the resident booking a court, and the staff member helping them do it at the front desk. You think in flows, friction points, and conversion.
What You'll OwnOwn Rec's core booking experience end-to-end
Set the bar for what a delightful, modern recreation experience looks like — for both the person booking and the person behind the desk.
Partner closely with design to craft experiences that feel like the best consumer apps people use every day, not government software.
Use data and qualitative research to find where residents and staff get stuck, and turn that into a clear, prioritized roadmap.
Identify where AI can remove friction for end users — smarter recommendations, faster booking flows, and easier front-desk workflows.
Partner with customer-facing teams to understand how different cities and organizations use these flows, and build for that range without losing simplicity.
7+ years of relevant experience (PM, founder, or equivalent).
A track record of owning consumer-facing product experiences from research through launch.
Strong communicator and relationship-builder across all levels of an org.
Comfortable in fast-moving, ambiguous environments — you find the signal in the noise.
A Simplifier. You distill thorny problems into elegant, high-impact solutions.
A proven executor. You've shipped a wide variety of features across multiple launches and know how to rally a team under tight deadlines.
Genuinely curious about AI. You're already using AI tools in your workflow.
Excited about building for two audiences at once — the end customer and the staff member serving them.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Compensation: $140,000–$200,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco — in-office most days at our FiDi SF office.
Skills Required
- 7+ years of relevant experience (PM, founder, or equivalent)
- Track record owning consumer-facing product experiences from research through launch
- Strong communicator and relationship-builder across all organizational levels
- Comfortable in fast-moving, ambiguous environments and able to find signal in noise
- Ability to distill complex problems into elegant, high-impact solutions (Simplifier)
- Proven execution record shipping multiple features and rallying teams under tight deadlines
- Genuine curiosity about AI and active use of AI tools in your workflow
- Excited to build for both end customers and staff-facing workflows
What We Do
Rec is building the operating system for the activity economy. Every day, millions of people look for ways to play, learn, move, compete, and connect in their communities. Yet the technology powering recreation has been largely ignored for decades. Our platform is modernizing the $105B activity industry, powering registrations, facility reservations, instructor marketplaces, payments, permits, and operations for cities and recreation organizations across the country. While much of the tech industry is focused on capturing attention, we're focused on creating more opportunities for people to spend time away from screens via more youth sports, more recreation classes, more community events, and more ways to stay active and connected.
Why Work With Us
We're applying Silicon Valley talent and AI innovation to one of the largest, least-modernized industries in the world to create more play, movement and connection in the real world. If you get fired up by making tech that actually matters to families, coaches, and kids all over the country, come join us.
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