Senior Product Manager, Ads

Posted 23 Days Ago
Be an Early Applicant
Irvine, CA, USA
In-Office
151K-205K Annually
Senior level
Gaming • Music • Social Media • Sports • Esports
Twitch is where millions of people come together live every day to chat, interact, and make their own entertainment.
The Role
As a Senior Product Manager for Ads at Twitch, you will lead product strategy and execution for ad targeting and personalization, working with cross-functional teams to enhance the user advertising experience and measure product performance.
Summary Generated by Built In
About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Twitch Ad Products team's goal is to help streamers earn money by connecting them with brands they authentically endorse and offering the best ad experiences for their communities. We are looking for a product leader who has experience leading product initiatives from concept to successful launch. The ideal candidate is a strong communicator with high levels of customer obsession, strong technical judgment, demonstrated ability to build scalable processes and products, and is an independent operator, experienced working across teams to deliver on behalf of customers.

As a Sr. Product Manager on the Ad Products team, you’ll have an end-to-end ownership of the product(s), design, and technology required to ensure our end customers have a relevant and compliant Twitch advertising experience, reporting to the Director of Ad Products.

You can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.

You Will:
  • Lead the development and execution of a bold customer-focused product strategy and vision for ad targeting, personalization, and measurement; ensuring compliance with privacy and accessibility regulations.
  • Collaborate closely with cross-functional teams, including engineering, science, policy, operations, and business stakeholders, to define and execute a product roadmap.
  • Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to identify pain points and ensure we are building the right features over time.
  • Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of addressable inventory, identify areas for improvement, and drive optimization.
  • Experience contributing to engineering discussions around technology decisions and strategy related to a product
  • Collaborate with other teams at Twitch and Amazon to elevate our overall advertising experience.
  • Own your launches by partnering with engineering, marketing and other teams to maximize the outcomes of your team's work.
You Have:
  • 5+ years of work experience as a Product Manager
  • Experience leading cross-functional initiatives
  • Experience defining 1-2 year product strategies, and working on associated roadmaps
  • Demonstrated advocacy of the needs of customers including end-users (viewers & creators) and advertisers
  • Run product experiments with in-depth product performance analysis
  • Translated your product ideas into expected impact
Bonus Points
  • 2+ years working on ad products
  • Experience working on innovative ad supply generation initiatives including new formats
  • Experience in ad targeting and/or measurement
Perks
  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Job ID: TW9179

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

US, WA, Seattle - Annually
$151,200$204,600 USD
US, CA, San Francisco - Annually
$173,900$235,200 USD
US, NY, New York - Annually
$166,300$225,000 USD
US, CA, Irvine - Annually
$151,200$204,600 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Skills Required

  • 5+ years of experience as a Product Manager
  • Experience leading cross-functional initiatives
  • Experience defining 1-2 year product strategies
  • Experience with product performance analysis
  • 2+ years working on ad products

Twitch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Twitch and has not been reviewed or approved by Twitch.

  • Healthcare Strength Employees access Amazon’s comprehensive medical, dental, vision, disability, life insurance, and mental‑health resources, with Twitch‑specific wellness support layered in. Official materials emphasize a competitive suite of health programs that start on day one for eligible roles.
  • Leave & Time Off Breadth Remote‑friendly norms include company holidays and global no‑meeting days, and policies commonly describe flexible or unlimited PTO. Paid parental leave is highlighted alongside other leave programs across the benefits overview.
  • Equity Value & Accessibility Equity is a standard part of total rewards for many roles, with Amazon RSUs frequently referenced alongside base pay and bonus. Career materials and postings consistently note equity eligibility as part of the package.

Twitch Insights

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The Company
Irvine, California
3,370 Employees
Year Founded: 2007

What We Do

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and a lot more. It’s a place where millions of people come together live every day to chat, interact, and make their own entertainment together.

Why Work With Us

We’re all about community, inside and out. Working here, you’ll find your coworkers are eager to team up, collaborate, and smash (or elegantly solve) problems together. We speak our own language (don’t worry, you’ll learn it), we have a club for everything, and we host an annual IRL party, TwitchCon, for our community of fans and creators.

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