Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.
Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.
At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.
The Opportunity
We're looking for a high-impact Senior Product Manager, Growth to lead our Acquisition Pod and drive our mission to transform parenting worldwide. You’ll be the driving force behind our user acquisition strategies, using data-driven insights to expand our reach and convert more parents to our groundbreaking parenting solution.
As the leader of our growth initiatives, you’ll head a dynamic cross-functional team, developing and executing strategies that introduce Good Inside to parents globally. If you thrive on challenges, communicate with clarity and conviction, and have a proven track record of crushing user acquisition goals, we want you on our team.
This role reports to the Head of Product, and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.
What You’ll Own
- Design and execute an aggressive acquisition strategy to drive explosive user growth
- Lead a high-performing cross-functional team with clear direction and accountability
- Optimize key user touchpoints to maximize conversions
- Leverage SEO to significantly boost organic traffic and user acquisition
- Create and own all analytics requirements and tracking plan for growth initiatives
- Analyze user behavior and funnel metrics to identify and exploit growth opportunities
- Implement rigorous A/B testing to continually improve conversion rates
- Collaborate with marketing to ensure aligned, powerful acquisition efforts
- Develop and own a results-driven product roadmap for growth
- Set ambitious KPIs and relentlessly track progress
- Use data-driven insights to inform product decisions and enhance user experience
- Stay ahead of industry trends, always pushing for cutting-edge growth strategies
- Present compelling growth strategies and results to leadership
Your Skills & Experience
- 5+ years of proven success in growth and product management in consumer tech
- Track record of delivering results and driving significant user growth
- Excels in ambiguous environments, confidently steering complex projects
- Sharp analytical skills with a data-driven approach to problem-solving
- Results-oriented with a hunger for achieving and exceeding targets
- Expertise in growth tools and concepts, with a focus on measurable outcomes
- Experience leading high-impact acquisition campaigns
- Proven ability to drive product strategy and lead cross-functional teams
- Strong, direct communication style that inspires action and alignment
- Meticulous attention to detail and excellent project management skills
A Great Candidate…
- Owns challenges and drives solutions with confidence
- Communicates directly and effectively and pursues the truth, even in difficult moments
- Is motivated and driven by ambitious goals
- Adapts quickly, taking on various responsibilities with enthusiasm
- Embraces periods of intensity and knows when to shift gears
- Is career-driven and aspires to grow
- Is passionate about Good Inside's mission and eager to make a real impact
What We Offer
- Competitive Compensation: base salary for this role will be $170,000-$185,000 annually
- Company Equity
- Comprehensive benefits package
- Generous time off and work-life balance initiatives
- Flexible hybrid work environment
- A high-performing team committed to transforming parenting
- A culture that values direct communication, embraces challenges, and celebrates wins
Equal Employment Opportunity
Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
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