Senior Product Evangelist (Global Product Marketing)

Posted 13 Days Ago
Be an Early Applicant
Irvine, CA
102K-170K Annually
Senior level
Gaming • Hardware
The Role
The Senior Product Evangelist is responsible for global product marketing and management of Razer accessories, developing and executing marketing plans, conducting market research, collaborating with international teams, and creating product narratives. They lead customer insights initiatives and support sales enablement through training and resource development while ensuring consistent branding across campaigns.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Senior Product Evangelist is responsible for global product marketing and management of Razer accessories on the notebook division with focus on developing and executing marketing plans and business initiatives to achieve annual KPIs and fiscal targets. Manage aspects of the Global accessories go-to-market process including marketing plan creation, campaign management, ordering samples, and budget tracking. The growing accessories category includes docks, external graphics, power supplies, and Razer skins.

Essential Duties & Responsibilities

  • Develops and drives global marketing plans for assigned product line.

  • Drive marketing roadmap requirements by working with the product development team to maintain an extended roadmap plan.

  • Responsible for all product marketing and management functions of assigned product line.

  • Develops comprehensive product launch plan for all new launches, presents to internal stakeholders, and drives execution of plan at a detailed level.

  • Supports PR teams through participation, able to effectively communicate with the outside press and represent the product and company as required.

  • Prepares and delivers on-time marketing assets for various sales and communications channels.

  • Ensures the development and execution of accessory marketing activities within various regions around the world, working closely with regional cross-functional teams.

  • Represents notebook and accessory division at various public-facing events, customer and partner meetings.

  • Attends weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth

  • Responsible for understanding the market and competitive offerings of assigned products.

  • Gathers input from various sources (market, press, customers, forums, etc.) to drive feedback on business and market requirements into the product planning process to help shape the platform roadmap.

  • Drives input into the creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising, and promotions.

  • Works with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.

  • Collect and consolidate sample demand for upcoming product launches with regional teams, product managers, and other key stakeholders.

  • Track and ensure budgets are maintained for applicable category spend.

  • Other duties as assigned.

Pre-Requisites :

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 5+ years’ experience in a similar role.

  • Experience developing and overseeing the execution of marketing plans.

  • Experience with PC or consumer electronics sales channels, both retail, direct, online, and distribution.

  • Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.

  • Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.

  • Can work independently and prioritize and handle multiple tasks and projects concurrently.

  • Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.

  • Preferred experience in working in a global company with multiple stakeholders across different countries and time zones.

  • Must have Microsoft Office experience: Word, Excel, Outlook, PowerPoint.


Salary Ranges (per annum):

$101,826.00 - $169,710.00

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Are you game?

The Company
1,383 Employees
On-site Workplace
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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