We’re building the AI layer that autonomously runs small businesses. Working alongside technical founder Kai Feller (previous company was UK’s largest bootstrapped exit of $300m), we're assembling an elite founding team that moves fast and gets things done.
This is our first dedicated design hire, and the person who will define how everything we build looks and how intuitive and effortless it is to use. You’ll own product design end-to-end, from user research to the last shipped pixel, turning complex AI workflows into interfaces that feel effortless. There’s no design system to inherit, no research playbook, and no component library - you’ll build all of it from scratch and set the bar for craft across the product.
What you’ll do
Own design end-to-end - Product design across our entire user-facing platform, from first sketch to shipped pixel.
Make the complex feel simple - Translate intricate, AI-driven workflows into configurable & intuitive polished interfaces.
Get close to the user - Run research end-to-end (interviews, usability testing etc) to understand how small businesses really think and work.
Build the foundations - Define our design language, create the design system and then be the guardian, making sure engineers implement it pixel by pixel.
Ship at pace - Work alongside our engineers to get high-quality product into users’ hands fast.
Who you are
Exceptional design craft is our number one priority - A portfolio that makes us stop scrolling, how intuitive the product feels matters just as much as how it looks.
Proven product design experience in SaaS - Outstanding UX and UI execution with obsessive attention to detail. Designing for small businesses or non-technical users is a bonus.
Comfortable as the sole or first designer at a startup - Thriving in ambiguity and running your own research, from interviews to usability testing.
The fundamentals we’d expect at this level - Extremely proactive, ridiculously high bar, clear communicator, and a relentless work ethic to match an outrageously ambitious, fast-moving startup.
Why join
Share options - Everyone gets equity. But unlike most, our share options translate into real value as they’ve paid out before.
High pay & stability - We pay top salaries and offer tangible equity. You don’t have to trade security for upside.
Tools for the job - Whatever helps you be more productive, you get it. The best hardware, software, and setup. We love technology.
Proven winning team - We’ve built, scaled, and sold large successful businesses before. Now we’re hands-on building again.
Warchest available - We have our own significant funds available if required. No external shareholders, no external distractions.
Skills Required
- Exceptional design portfolio demonstrating UX and UI craft
- Proven product design experience in SaaS
- Experience running user research end-to-end (interviews, usability testing)
- Ability to define and build a design system and enforce implementation
- Comfortable as the sole or first designer at a startup
- Strong collaboration with engineers to ship features quickly
- Exceptional communication, proactive mindset, and high work ethic
- Experience designing for small businesses or non-technical users
What We Do
We’re building an AI-first system that handles customer conversations end-to-end. Starting with calls, expanding across every channel and automating the admin that follows.
Why Work With Us
📈 Proven Track Record We've bootstrapped, scaled, and sold large businesses before. We know how to execute and win. 🏦 No External Shareholders Bootstrapping mindset forces efficient & innovative solutions. No external distractions. 💰 Huge Warchest Available We have access to substantial funds, all founder-earned the hard way - by building busi
