Learn About Farmerline
Farmerline is dedicated to reimagining how the world thinks about and invests in the livelihoods of small-scale farmers. Our mission is to create lasting profits for farmers everywhere. We approach challenges with bold and systemic thinking while maintaining a lean and agile operation.
Farmerline, founded in 2013, is a fast-growing Agtech company in Africa. Farmerline’s digital marketplace combines logistics, field agents, farm resources, and agribusiness partnerships to support African farmers. We have reached 2.3 million farmers by deploying our tools and services through 3,000+ strategic partners across 50 countries. Impact assessments show that our efforts have resulted in a 2.5x increase in yields and 3.3x higher incomes for farmers we serve, driving sustainable growth and combating deforestation across Africa and beyond.
Our technology platform Mergdata is licensed or white-labeled to development partners, global food traders, and governments who use its customizable tools to improve the lives of farmers around the world.
We foster a learning organization where you will have the opportunity to apply your ideas and creativity to solve problems daily. If you are drawn to a dynamic, collaborative culture, set high standards, and tackle challenges with determination and to make a positive impact on millions of lives, Farmerline is the perfect environment for you to thrive
Field
Details
Job Title
Senior Product Designer
Department and Location
Product and Engineering, Accra
Incumbent Supervisor
Director, Products and Engineering
Suggested start date
Immediately
Length of assignment
Permanent role, subject to performance
Role Overview
The Lead Product Designer is responsible for leading the creation and development of innovative and visually appealing products that meet the needs of the target market and align with the company's brand and business objectives. You will lead a team of passionate designers and closely collaborate with cross-functional teams, including product managers, engineers, marketers, and other stakeholders, to create compelling and user-centric design solutions. The Lead Product Designer will use their creative and technical skills to design, prototype, test, and iterate on products, ensuring that they are user-friendly, functional, and aesthetically pleasing. You will be evaluated
Responsibilities
Design Leadership: Provide creative direction and leadership to the design team, fostering a collaborative and innovative work environment. Set the design vision for our products , aligning with overall company goals and user needs. Mentor and coach team members to elevate their skills and capabilities
Product Strategy: Collaborate with product managers and stakeholders to understand business goals and user requirements. Translate business objectives into design strategies, ensuring alignment with market trends and user expectations.
Product Design: Create visually appealing and functional product designs that meet user needs, business goals, and technical requirements. This may include sketching, wireframing, prototyping, and creating detailed design specifications.
User-Centric Design: Conduct user research to understand user needs, behaviors, and pain points, and use that knowledge to inform the design process. Create intuitive and seamless user experiences that enhance usability and delight users
Cross-functional Collaboration: Work closely with cross-functional teams, including product managers, engineers, marketers, and other stakeholders, to ensure that the product design aligns with the overall product strategy, business objectives, and technical constraints.
Prototyping and Testing: Create prototypes and conduct usability testing to gather feedback and insights, and iterate on designs accordingly. Use data and user feedback to continuously improve the product design.
Documentation: Create detailed design specifications, style guides, and other documentation to guide the implementation of the product design by development teams.
Requirements
- Has a strong portfolio showcasing high-quality, thoughtful UI/UX.
- More than 5 Years of industry experience as a senior designer
- Must have worked with a product and engineering team or led a team to build and ship products that have gone live.
- A passion for building great products and experiences.
- Excellent communication skills (verbal, written, and visual).
- Expert knowledge of design tools, processes, and principles from education and/or experience
- Strong collaboration skills and eagerness to learn and grow
- Not required, but a plus: Experience working on a B2B product
- Ability to iterate designs and solutions efficiently and intelligently
- Ability to take on more responsibilities and support projects
- Experience building prototypes
- Understand the strategic thinking behind a digital product
- Is open to constructive feedback, both giving and receiving
- Is a team player, who likes to do their design work together with cross-functional team members rather than independently
Skills Required
- Strong portfolio showcasing high-quality, thoughtful UI/UX
- More than 5 Years of industry experience as a senior designer
- Experience working with product and engineering team to ship products
- Excellent communication skills (verbal, written, and visual)
- Expert knowledge of design tools, processes, and principles
- Strong collaboration skills and eagerness to learn and grow
- Experience working on a B2B product (not required, but a plus)
- Ability to iterate designs efficiently
- Ability to take on more responsibilities
- Experience building prototypes
- Understand the strategic thinking behind a digital product
- Open to constructive feedback
- Team player who collaborates with cross-functional team members
What We Do
We create access for all players in the agricultural value chain Farmerline is a company that develops solutions to increase access to farmers and simplify transactions throughout the agricultural value chain. Our focus on creating lasting profits for farmers everywhere has fuelled our innovations from the very onset. We are the first organization in Africa to give farmers access to information through voice messages in local languages, effectively bridging the knowledge gap among smallholder farmers. We are building the “Amazon” for farmers where they can access these timely services and other quality resources at affordable prices in their community. Since our inception in 2013, we have gone beyond serving farmers with information and resources that increase their yield. Now, we also provide global organizations with the tools they need to reach, engage and transform the agricultural last mile. Our belief in the power of technology to ensure sustainability across the agricultural value chain gave birth to Mergdata (www.mergdata.com); a mobile and web application for last-mile engagement. With this technology, we ensure that all last-mile engagements create access for all players, ensure transparency and efficiency, and ultimately, contribute to global food security. The software also offers real-time traceability, certification audit, farm mapping, farmer education, and analytics solutions to help organizations that work with farmers achieve their sustainability and food security goals efficiently. Mergdata uses big data and AI to give organizations insight into the work of farmers and to give farmers increased access to resources and services; including financial services.
