When being there means everything, we make sure you never miss a moment.
The Role
We’re looking for a Lead Product Designer to own the evolution of MaxPreps’ customer experience at Playon—with a focus on building, scaling, and governing a robust, forward-thinking design system. You’ll play a critical role in driving product consistency, efficiency, and usability across all surfaces of the MaxPreps platform that is aligned with our organization’s overall design strategy. This role also requires close partnership with marketing and brand teams to ensure that our product experience aligns seamlessly with our visual identity, voice, and storytelling—creating a unified and engaging journey for millions of users. This is an opportunity to operate with ownership, shape strategy, and elevate design practices—while making a meaningful impact at scale.
The Outcomes You’ll Deliver
-Elevate the user experience (UX) design practice within Playon by leading with systems thinking, design excellence and scalable solutions resulting in increased consumer adoption and satisfaction.
- Drive informed design decisions through user research, analysis, and validation leading to measurable gains in engagement and product usability across platforms.
-Establish a cohesive and consistent product design experience by building and scaling a robust design system, mentoring other designers through influence, and partnering closely with creative and branding teams across the organization.
In This Role, You Can Expect To
- Own and evolve the design system including components, patterns, documentation, accessibility standards, and governance processes.
- Lead design vision and execution for the MaxPreps product and influence the vision and execution across PlayOn’s brands, shaping direction for the product team to create an exceptional and unmatched interactive experience.
- Collaborate cross-functionally with product, engineering, and stakeholders to deliver thoughtful, high-impact experiences.
- Lead the creation of sketches, wireframes, and prototypes to validate ideas with end users and guide product decisions.
- Provide comprehensive specs, interactive prototypes, and documentation for smooth handoff to development.
- Present and communicate your work across teams and leadership, aligning stakeholders and championing user needs.
- Collaborate closely with marketing and brand teams to ensure the design system and user interfaces align with our visual identity, voice, and storytelling across every touchpoint—from product to campaigns to content.
- Collaborate within Agile teams to shape requirements, develop user stories, and support ongoing iteration throughout the product lifecycle.
- Be proactive and autonomous—owning your work and taking responsibility for translating overarching strategy into flawless execution.
To Thrive In This Role, You Have
- 6+ years of experience designing digital web or mobile products and at least 2+ years of experience owning or influencing a design system at scale.
- A strong portfolio that highlights systematic design understanding of UI/UX best practices, showcasing end-to-end design thinking across complex systems, scalable solutions, and business impact for consumer-focused companies.
- Proven experience translating data-rich content into impactful consumer experiences
- A strong storyteller and communicator - you translate complex problems into elegant design concepts, and communicate those clearly to executives, peers, and partners.
- Demonstrated experience in mentoring product designers and collaboration with creative marketing teams to drive a cohesive consumer experience.
- You rely on both qualitative and quantitative data to inform your design strategy, validate ideas, and iterate on user experiences.
- A keen eye for visual detail and interaction design - you apply high standards to usability, accessibility, and design consistency across platforms.
- Deep experience driving iterative design with Product and Engineering teams, discovering solutions that exceed user expectations and business goals.
How You Play
- Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
#LI-DNI
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
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The Company
What We Do
PlayOn is the all-in-one fan engagement platform for schools. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
Why Work With Us
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This is a growth-stage company, meaning your contributions have real impact.
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