Go-to-Market Lead

About Circuit

Circuit is building the world’s first company-centric knowledge network. Our AI-powered platform turns fragmented information into actionable knowledge that can be securely shared across partners, vendors, and customers. Backed by a senior team and early enterprise traction, we’re moving fast—and we’re looking for a sharp, versatile GTM Lead to help us scale.

Role Summary

As our GTM Lead, you’ll work directly with the founders to shape and execute our go-to-market strategy. You’ll help refine our messaging, lead customer conversations, support sales outreach, and build the content and collateral that powers our brand. You'll also play a strategic role in shaping how we show up to prospects, customers, and the broader market.

This is a hands-on, high-impact role perfect for someone who can flex between strategy and execution—and wants to help build a commercial engine from the ground up.

Geography

Our office is in Austin, Texas and we are prioritizing people willing to work from the Austin office. However, for the right person, we are open to a remote position, with New York based individuals being secondarily preferred.

Key Responsibilities

• Drive customer research and distill insights into positioning and product direction
• Create and continuously refine messaging, sales collateral, case studies, and decks
• Support founder-led sales: outbound campaigns, follow-ups, and prospect meetings
• Represent Circuit in early partner and customer conversations
• Improve our website, content, and outbound channels in partnership with design
• Maintain visibility into pipeline metrics and GTM performance using tools like HubSpot and Clay
• Collaborate cross-functionally to ensure customer insights influence product and GTM priorities
• Define and track key metrics (e.g. CAC, LTV, activation rate, churn)

Experience

• 5–10 years of experience in GTM, strategy, marketing, or customer-facing roles
• Data-driven mindset with comfort analyzing performance and informing decisions
• Experience in a hybrid role such as consultant, strategist, Chief of Staff, or similar, with a proven ability to move from high-level thinking to hands-on execution
• Background in marketing, sales, or customer-facing roles with strong writing and storytelling skills
• Startup or early-stage experience where you’ve thrived in fast-paced, ambiguous environments and contributed across multiple functions
• Demonstrated ability to communicate and build trust with stakeholders
• Adept at translating complex ideas into clear narratives and actionable go-to-market strategies

Technical Skills

• Strong writing skills and ability to craft messaging that resonates
• Fluency with tools like Notion, HubSpot, Clay, and Webflow—or willingness to learn fast
• Experience supporting or running outbound and early sales motions
• Familiarity with B2B SaaS and/or AI-powered products is a plus
• Human Skills
• Strong executive communication and presence
• Strong problem-solving abilities and adaptability in a fast-paced, dynamic environment
• Low ego, high initiative, and an eagerness to build from zero

What We Offer

• Competitive compensation and equity
• Employer-paid medical, dental, and ancillary benefits
• 401K and flexible PTO
• Access to cutting-edge AI tools and a team committed to innovation
• A values-driven culture that rewards ownership, curiosity, and velocity

Equal Opportunity Employer
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.