When being there means everything, we make sure you never miss a moment.
The Role
Lead the design and execution of customer experiences for GoFan's ticketing platform, collaborating with cross-functional teams to optimize B2C interactions and develop a cohesive product vision.
Summary Generated by Built In
This designer will lead the vision and execution of the fan and customer experience across GoFan, the leading platform for high school digital ticketing, while shaping the broader ticketing ecosystem spanning mobile apps, web surfaces, and box office hardware.
As a Senior Product Designer, you’ll own complex, high-impact problem spaces—from discovery and strategy through execution and iteration. You’ll partner closely with PMs, engineers, and go-to-market teams to expand GoFan’s reach to new markets and customer segments, crafting experiences that meet the unique needs of schools, leagues, and organizations beyond our core audience.
You'll also play a key role in reframing and visualizing the next evolution of GoFan’s product vision and brand position—ensuring the platform feels cohesive, future-ready, and purpose-built for growth.
The Outcomes You’ll Deliver
-Drive the next evolution of the GoFan experience, shaping how the platform serves new markets while maintaining the simplicity and reliability our customer’s trust
-Design seamless, conversion-oriented B2C experiences that elevate the fan journey—from event discovery to checkout and entry
-Help define and visualize the future vision of GoFan, collaborating with product and marketing teams to align design direction with brand and business strategy
-Contribute to and evolve our design system to ensure consistency, accessibility, and scalability across a growing product ecosystem
-Mentor and provide feedback to other designers to raise the quality, cohesion, and impact of our product experiences
In This Role, You Can Expect To
- Own and evolve the end-to-end fan and customer experience across GoFan’s apps, web, and Box Office products
- Partner with cross-functional leaders to explore and define opportunities in new markets and use cases
- Deliver high-quality prototypes, interaction specs, and documentation that enable smooth collaboration and implementation
- Use data, research, and customer insights to validate solutions and inform design strategy
- Collaborate across teams to ensure design decisions align with product vision, technical feasibility, and market positioning
To Thrive In This Role, You Have
- 5–8 years of experience in product design, with a portfolio that demonstrates strong systems thinking, polished UI, and measurable product impact
- Proven success designing consumer-facing (B2C) products with large, diverse user bases—ideally mobile-first and transaction-oriented
- Proven experience leading design for mobile-first, multi-platform products (native apps + responsive web)
- Mastery of Figma and deep familiarity with design systems, component libraries, and modern design workflows
- A strategic mindset with the ability to translate product vision into clear, actionable design direction
- Strong communication and storytelling skills—you can articulate the “why” behind your work and align teams around a shared vision
- A collaborative approach that helps teams align around the user and deliver cohesive, high-quality experiences
How You Play
- Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
Top Skills
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The Company
What We Do
PlayOn is the all-in-one fan engagement platform for schools. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
Why Work With Us
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. This is a growth-stage company, meaning your contributions have real impact.
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