Senior Product Business Analyst (Insights)

If you want to:

• Own the translation of product data into insights that directly shape our security suite — focusing on features, navigation, usability, retention, and cost efficiency.
• Lead the business requirements: define what should be measured, why it matters, and how it connects to strategic outcomes.
• Act as a partner to Product Managers, ensuring data work is anchored in business priorities and user experience goals.
• Collaborate with Data Analysts to set the right metrics, frameworks, and models, providing the business context behind measurement.
• Analyze customer journeys, usage patterns, and service-level performance to uncover actionable insights for product improvements.
• Be the voice of the customer and business context in analytics discussions, keeping insights tied to real-world needs and opportunities.
• Contribute to best practices in business analysis — mentoring peers, new colleagues and raising the quality of requirement setting, insight generation, and decision-making.
• Be the driver of analytical development in your domain and company overall.

And you can check off:

• Proven experience as a senior business or product analyst in SaaS, mobile, or digital products (VPN/cybersecurity experience a plus).
• A strong track record of influencing product outcomes through insights (e.g., driving feature adoption, optimizing usability, reducing churn, sunsetting, improving cost allocation).
• Excellent skills in requirement gathering, stakeholder management, and consultative communication — turning ambiguity into clarity.
• Proficiency in SQL and business intelligence tools (Looker, Tableau, Power BI, etc.) — enough to explore data and validate assumptions, while partnering closely with data teams.
• Experience with usability and behavioral analysis: understanding navigation bottlenecks, app flow, and feature performance.
• Ability to define KPIs that matter and connect them to product strategy.
• Skills in storytelling with insights, making complex findings actionable and persuasive for decision-makers.
• Curious and proactive in developing domain knowledge — eager to master VPN, privacy, and SaaS user behavior.
• Strong English communication skills, both written and spoken.
• Experience with designing/analysing (post-test) product A/B tests is a plus.
• Experience with R/Python is also a plus.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
• Tools of your choice: choose the technical equipment and tools you need to do your best work;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• More days off: additional vacation days depending on your tenure;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 4500-5900 Eur/month. Although it may vary depending on your skills and experience.