500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
Join our Health, Localisation, and Internationalisation team as a Senior Product Analyst. You will focus on scaling our reach into new territories and optimizing the product journey to ensure it resonates with users in every region.
You'll be responsible for:
- Working closely with Product Managers, UX Researchers, Designers, and Engineers to support data-driven decision-making across the product.
- Identifying new growth opportunities, including underserved user segments, use cases, and regions with high potential for product expansion.
- Helping the team understand which company-level goals can be influenced through experimentation, defining relevant proxy metrics, and monitoring them over time.
- Supporting hypothesis formulation and prioritization using data: estimating segment sizes, potential impact, expected uplift, and defining clear success metrics, while accounting for user behavior patterns.
- Helping the team prioritize ideas and initiatives based on expected impact, confidence level, and effort.
- Participating in product planning and roadmap discussions, providing analytical input to shape priorities and investment decisions.
- Evaluating experiment results in terms of their overall impact on core product metrics, not just local effects.
- Translating analysis results into clear, actionable recommendations for the team and stakeholders.
Your Experience
Must have:
- At least 5+ years of work experience as a Data/ Product Analyst;
- Experience with A/B testing, knowledge of statistics for A/B testing;
- Advanced SQL/Python / R for data analysis;
- Experience in data visualization in Python/ Looker /Tableau or similar.
Nice to have:
- Experience in subscription business;
Ranges may vary depending on your skills, competencies and experience.
#LI-KP1 #LI-Hybrid
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Top Skills
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
