The Role
What You’ll Be Doing
- Understand the Product & Business
- Gain a deep understanding of the product, its business model, and the key levers driving its growth.
- Use this knowledge to analyze data and ensure ongoing campaign success.
- Product Analytics Mastery
- Develop and implement robust analytics schemas to track and analyze user activity within our products (Chatly and Imagine).
- Design data models that provide clear insights into complex user behavior and translate these into actionable strategies.
- Utilize Mixpanel to analyze user behavior, track key metrics, and create actionable insights that enhance product performance.
- Build dashboards and reports within Mixpanel to monitor user engagement, retention, and other critical KPIs.
- Leverage Mixpanel's advanced features (e.g., cohort analysis, funnels, and retention analysis) to support data-driven decision-making.
- Forecasting
- Build predictive models for product metrics using historical and real-time data.
- Leverage forecasting techniques to anticipate trends and inform decision-making.
- Perform Deep Analysis & Debugging
- Provide support for deep, ad-hoc analysis of product and marketing performance.
- Debug and resolve data-related issues to ensure accurate insights.
- Track Event Integrations & Tests
- Collaborate with product teams to oversee and track event testing and integration.
- Ensure proper implementation and validation of event tracking across tools like GA4 and Mixpanel.
- Competitive Analysis & Experimentation
- Analyze top competitors to identify trends, opportunities, and benchmarks.
- Design and execute experiments to test new growth hypotheses backed by data insights.
- User Segmentation & Ideal Customer Profiles
- Build a deep understanding of user segmentation and customer personas.
- Analyze data to identify our Ideal Customer Profiles (ICP) and recommend strategies to optimize engagement and retention.
- Growth Funnel Analysis
- Monitor and analyze growth funnels (Awareness, Acquisition, Activation, Retention, Referral, and Revenue) to identify opportunities for improvement.
- Collaborate with stakeholders to implement data-driven strategies that enhance product performance and revenue growth.
- GTM & GA4 Audits
- Conduct regular audits of Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure proper event tracking and integration.
- Verify that the right events are triggering across tools and platforms, and recommend improvements where necessary.
- Collaborate with engineers to resolve tracking issues and optimize data collection processes.
- Data Querying & Reporting
- Leverage BigQuery, SQL, and other tools to extract, analyze, and visualize data.
- Write and optimize SQL queries to provide meaningful insights and reports for stakeholders.
- Present findings in a clear, concise, and actionable manner to both technical and non-technical teams.
- Cross-Functional Collaboration & Strategy
- Partner with teams across Product, Growth, and Engineering to develop data-informed strategies.
- Work closely with vendors and stakeholders to ensure alignment on goals and deliverables.
- Continuous Improvement
- Stay updated on the latest trends and tools in product analytics, data visualization, and event tracking.
- Proactively identify gaps in data tracking and collaborate with engineers to ensure robust data collection processes.
- Passion
- A passion for analytics, marketing, product development, and AI.
- Excitement for unlocking value through data and driving growth.
- Strong Analytical Mindset
- Quick to pick up new concepts and unafraid to explore unknowns.
- Creative and independent problem-solving skills.
- Hands-On & Ownership-Driven
- Take full ownership of projects, work proactively, and don’t wait for instructions.
- Comfortable getting hands dirty to deliver impactful results.
- Self-Sufficient
- A self-starter mentality with the ability to thrive in ambiguity.
- Eagerness to wear multiple hats and a passion for continuous learning.
- Team Player with a Growth Attitude
- Open to feedback, aligned with a high-performance, results-driven work culture.
- Willingness to improve and contribute to a collaborative environment.
- Fast-Paced
- Comfortable working in a fast-paced, experiment-driven startup environment.
- Strong command of SQL and Python.
- Solid understanding of growth metrics like ARPU, LTV, Retention, etc.
- Experience in dashboarding using Power BI and Looker Studio.
- Expertise in data validation, cleaning, and preparation.
- Proven ability to translate data insights into real business impact.
- Experience with GA4, Mixpanel, or other product analytics tools.
- Familiarity with Google BigQuery.
- Experience working with SaaS metrics.
- Knowledge of customer journey mapping and growth loops.
- Opportunity to work on innovative AI products (Chatly and Imagine) that are shaping the future of user interaction and creativity.
- Collaborate with a passionate and talented team that values data-driven decision-making.
- Competitive salary and benefits package.
- A culture that encourages growth, learning, and innovation.
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The Company
What We Do
Vyro builds the next generation of content creation tools powered by Artificial Intelligence and Machine Learning to empower you to express your creativity. With its global presence, Vyro offers 20 content creation apps unleashing the creativity of over 5 million active users every month. Vyronauts are passionate, driven and purposeful and we’re currently looking for more of such people to join our team. Check out our AI Art Generator Image: https://www.imagine.art/
