Senior Principal, Digital Product Design

Reposted Yesterday
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Beaverton, OR, USA
In-Office
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
Lead and define end-to-end digital product experiences for Nike Run Club and Training Club. Drive vision, prototyping, and cross-functional execution; translate athlete needs into product strategies; mentor designers; influence executives; and deliver highly crafted interaction, IA, UI, and research-driven solutions for consumer fitness and wearable-integrated products.
Summary Generated by Built In

WHO YOU WILL WORK WITH

You’ll be part of the Activity Experiences Digital Product Design team, responsible for Nike’s Run Club (NRC) and Training Club (NTC) apps—shaping digital experiences that help athletes* start, stay motivated, and achieve their goals—as well as the technology experiences powering our world-class Nike Sport Research Lab. With a sharp focus on athlete* needs, this team powers stronger, healthier and happier bodies and minds. You’ll partner closely with product, engineering, data science, marketing, sport experts, trainers, coaches, and cross-functional business partners to craft a new digital fitness offering, pioneering Nike’s next big competitive advantage.

WHO WE ARE LOOKING FOR 

You live and breathe sport. You’re the architect of entire product ecosystems and have created and launched more industry-leading products than you can count. As the most senior designer on the team, you’ve developed expert-level design craft and lead multiple dimensions of experience definition. You’re a strong generative and visionary designer with exceptional interaction design skills. You not only lead the largest and most complex projects, but you also push the organization to seek out new opportunities that will have a positive impact on the business. You partner with senior leaders and VPs across the company to create a vision for what a product should be and then guide and shape the design from beginning to end as it becomes a reality.

  • 10+ years of relevant experience in the design industry 

  • Proven experience delivering consumer-facing product experiences that improve onboarding, habit formation, personalization, motivation, community, content discovery, and/or activity tracking.

  • An entrepreneurial spirit with a refined business acumen – executives across the company seek your advice and expertise when understanding the future of digital product design 

  • Strategic thinker who knows how to connect business goals with consumer needs to create the best experience 

  • Recognized as world class by peers both internally and externally due to your track record and understanding of data science, experimentation, product, brand, business and strategy 

  • Hands-on creative who’s an expert in all facets of information architecture, interaction design and UI design 

  • Works enthusiastically and collaboratively with cross-functional partners, building trusting relationships 

  • Expert at working with both abstract information and complex, detailed consumer research and data 

  • Expert in design and prototyping tools such as Figma and Cursor

  • Ownership mindset and accountability with experience leading complex projects and driving innovation efforts that uncover new value with new kinds of user experiences 

  • Excels in all forms of communication, including using storytelling and narrative to influence and persuade stakeholders 

  • Expert at presenting designs clearly to facilitate useful feedback while shifting your approach based on the audience and desired outcome 

  • Impeccable attention to visual detail, high sense of craft/quality, delivering consistent, polished, and balanced layouts through typography, color and visual hierarchy 

  • Extremely comfortable working independently and being a good collaborator – only asking for support for cases of resource allocation and organizational stickiness 

  • Experience with digital fitness, wellness, coaching, activity tracking, wearable integrations, training plans, guided content, challenges, achievements, or community-based motivation features.

  • Familiarity with Nike Run Club, Nike Training Club, or comparable consumer fitness products that combine coaching, content, community, personalization, and progress tracking to support athlete goals.

WHAT YOU’LL WORK ON

  • Developing a deep understanding of Athlete* motivations and needs, deeply immersed in sport and the digital fitness landscape, and translating it into differentiated experience concepts

  • Rapidly visualizing, prototyping and exploring multiple product design directions in response to hypotheses–with sharp consideration of the business and technical impacts of the solutions 

  • Owning large end-to-end initiatives that span multiple teams and outcomes at the forefront of a new product area or discipline 

  • Working collaboratively with a cross-functional team of product and program managers, engineers, researchers, producers, and fellow designers  representing the work, and storytelling your solutions in front of executives 

  • Defining an entire category of experiences, proposing solutions that drive business objectives and using design methods to identify new opportunities 

  • Elevating the role of digital design at Nike and facilitating a dialog/awareness between our org and the external design community 

  • Inspiring and mentoring other designers and raising the bar through your own work and your team's output 

  • Driving industry-wide thought leadership for highly visible projects, policies or high-impact initiatives in either scale or level of innovation 

  • Ensuring cross-functional support for executions by prioritizing and guiding product goals and influencing the strategic approach to the market/industry 

  • Guiding multiple teams to solve problems previously thought to be insurmountable while mentoring and developing senior talent 

  • Influencing team culture to be more ​inclusive, welcoming and candid – identifying and leading Nike Digital Design org, cross pillar and company-wide initiatives 

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Skills Required

  • 10+ years of relevant experience in the design industry
  • Proven experience delivering consumer-facing product experiences improving onboarding, habit formation, personalization, motivation, community, content discovery, or activity tracking
  • Expert in information architecture, interaction design and UI design
  • Expert in design and prototyping tools such as Figma and Cursor
  • Experience with digital fitness, wellness, coaching, activity tracking, wearable integrations, training plans, guided content, challenges, achievements, or community-based motivation features
  • Familiarity with Nike Run Club, Nike Training Club, or comparable consumer fitness products
  • Strong generative and visionary design skills with exceptional interaction design capability
  • Entrepreneurial spirit with refined business acumen; trusted advisor to executives
  • Strategic thinker who connects business goals with consumer needs
  • Works collaboratively with cross-functional partners (product, engineering, research, data, marketing)
  • Expert at working with both abstract information and complex consumer research and data
  • Ownership mindset and accountability leading complex projects and innovation efforts
  • Excellent communication, storytelling and presentation skills to influence stakeholders
  • Impeccable attention to visual detail, typography, color, and visual hierarchy
  • Experience inspiring, mentoring and developing senior design talent

Nike Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.

  • Retirement Support A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
  • Parental & Family Support Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.

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The Company
HQ: Beaverton, OR
73,000 Employees
Year Founded: 1972

What We Do

At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.

Why Work With Us

At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.

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