The Role
The Senior PR Manager will strategize and execute PR campaigns, craft press releases, lead outreach efforts, and collaborate with various teams to align messaging, while adapting to different markets.
Summary Generated by Built In
Join the Incogni Marketing team, the driving force behind Incogni's rapid growth. We're a tight-knit group of go-getters who thrive on collaboration and continuously push each other to be the best at what we do. Our environment fosters creativity, open communication, and a shared passion for excellence. Each team member brings unique strengths and perspectives, creating a dynamic synergy that fuels our success.
If you're motivated by results, value teamwork, and seek to make a tangible impact in a growing international business, join us. Together, we'll shape the narrative of growth, scale, and customer engagement that defines the cutting edge of the privacy industry.
If you want to:
- Strategize and execute PR campaigns. Craft and implement PR strategies that are not only effective but also tailored to different markets and cultures;
- Prepare and pitch press releases, ensuring our narrative adapts to and resonates with the media landscape of each target market;
- Lead the creation and execution of outreach campaigns, aligning them with market-specific strategies and business objectives;
- Develop agile methodologies for PR campaigns, creating studies and adapting approaches for diverse market needs;
- Offer insightful commentary to various media outlets and represent the company in interviews, tailoring your approach to suit different market sensibilities;
- Generate content ideas that not only appeal to the media but also resonate across various markets, reflecting their unique preferences and trends;
- Collaborate cross-functionally with Brand, SEO, and Growth teams to align messaging across campaigns and channels.
And you can check off:
- Proven PR experience and track record (agency or in-house) in tech, cybersecurity, or consumer SaaS;
- A track record of securing Tier-1 coverage (think of international media like Euronews, TechCrunch, Wired, NYT, Forbes, or equivalent);
- Thinking in stories, not slogans — you can spot patterns in data and trends that make journalists lean forward;
- Strategic and hands-on approach. Being comfortable drafting statements, pitching media, and managing projects end-to-end;
- Strong media relationships and knowledge of how to build new ones fast;
- Ability to thrive in a fast-moving, experiment-driven environment where ownership and initiative matter more than titles.
Here’s the deal:
- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
- Tools of your choice: choose technical equipment and the tools you need to do your best;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- Premium Surfshark accounts: for you, your family, and friends;
- Gross salary: 2500-4200 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.
Top Skills
Content Creation
Media Relations
Pr Strategies
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Surfshark is a fast-growing cybersecurity company focused on developing humanized privacy & security protection solutions to secure people's digital lives. Its core product is one of the TOP 3 VPNs globally, trusted by millions of users around the world. Additionally, Surfshark has been developing solutions such as Antivirus, Alert - a data leak detection system, a private search tool - Search, Incogni, Dedicated IP, and Alt-ID.
Founded in 2018 as a VPN, Surfshark has quickly managed to become one of the leading brands in the VPN industry and offers a security bundle that goes beyond the VPN. Today, Surfshark is a second unicorn in Lithuania with 400+ employees in Vilnius, Kaunas, Warsaw, and Berlin, and securing the digital lives of users in 100+ countries
