Senior PR Manager (Incogni)

If you want to:

• Strategize and execute PR campaigns. Craft and implement PR strategies that are not only effective but also tailored to different markets and cultures;
• Prepare and pitch press releases, ensuring our narrative adapts to and resonates with the media landscape of each target market;
• Lead the creation and execution of outreach campaigns, aligning them with market-specific strategies and business objectives;
• Develop agile methodologies for PR campaigns, creating studies and adapting approaches for diverse market needs;
• Offer insightful commentary to various media outlets and represent the company in interviews, tailoring your approach to suit different market sensibilities;
• Generate content ideas that not only appeal to the media but also resonate across various markets, reflecting their unique preferences and trends;
• Collaborate cross-functionally with Brand, SEO, and Growth teams to align messaging across campaigns and channels.

And you can check off:

• Proven PR experience and track record (agency or in-house) in tech, cybersecurity, or consumer SaaS;
• A track record of securing Tier-1 coverage (think of international media like Euronews, TechCrunch, Wired, NYT, Forbes, or equivalent, preferably from the US);
• Thinking in stories, not slogans — you can spot patterns in data and trends that make journalists lean forward;
• Strategic and hands-on approach. Being comfortable drafting statements, pitching media, and managing projects end-to-end;
• Strong media relationships and knowledge of how to build new ones fast;
• Ability to thrive in a fast-moving, experiment-driven environment where ownership and initiative matter more than titles;
• English at the C2 level.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 2500-4200 Eur/month for the Lithuanian market, 11000-16500 PLN/month for the Polish market. It may vary depending on your skills and experience.