The Role
Lead development and execution of PR and media strategies, manage events and influencer partnerships, secure media coverage, craft communications and crisis plans, track campaign performance, manage budgets, and collaborate with internal teams to protect and grow company and client reputations.
Summary Generated by Built In
The Senior PR and Media Relations Specialist is responsible for developing and executing strategic public relations and media initiatives that strengthen both the company’s and clients’ brand reputation. This role emphasizes event management, influencer relations, and media engagement to drive visibility, enhance brand image, and support key business objectives.
Key duties include planning and delivering high-impact PR campaigns, orchestrating successful events, and building and maintaining strong relationships with media representatives, industry influencers, and key stakeholders. The position requires a dynamic, creative, and results-driven professional with a demonstrated history of delivering measurable outcomes in public relations and media strategy.
- Create and execute comprehensive public
relations and media relations strategies aligned with the company's overall
marketing and communication goals, with a specific emphasis on leveraging
events and influencer partnerships.
- Cultivate and maintain strong relationships
with key media contacts (traditional and digital), proactively pitch stories,
respond to media inquiries, and secure positive media coverage across relevant
platforms.
- Conceptualize, plan, and execute a variety
of company and client events, including product launches, press conferences,
industry events, and internal gatherings. This includes managing all logistical
aspects, vendor relationships, budget adherence, and on-site execution.
- Identify, cultivate, and manage
relationships with relevant influencers and content creators to amplify brand
messaging, reach target audiences, and drive engagement.
- Develop compelling and engaging sponsorship
proposals, press releases, media kits, speeches, presentations, and other
communication materials that effectively convey the company and client key
messages.
- Develop and implement crisis communication
plans and serve as a point of contact for managing reputational risks and
issues.
- Track media coverage, analyze PR campaign
performance, and provide regular reports and insights to stakeholders. Utilize
data to refine strategies and optimize future initiatives.
- Work closely with internal teams, including
marketing, sales, and product development, to ensure consistent messaging and
integrated communication efforts.
- Manage and track budgets related to PR
activities, events, and influencer collaborations, ensuring cost-effectiveness
and maximizing ROI.
- Stay abreast of industry trends, best
practices in PR and media relations, and emerging influencer marketing
strategies.
- Manage multiple projects simultaneously,
delivering high-quality work under tight deadlines.
Requirements
- Bachelor’s degree in public relations,
communications, marketing, or a related field.
- 4+ years of experience in public relations
and media relations, with a demonstrable focus on event management and
influencer relations.
- Extensive experience in planning and
managing a variety of events, from conception to execution. Strong project
management and organizational skills, with the ability to manage multiple
projects simultaneously and meet deadlines.
- Established network of media contacts (both
traditional and digital) and strong relationships with relevant influencers.
- Excellent verbal and written communication
and presentation, with the ability to craft compelling and persuasive content.
Ability to build rapport and maintain strong client relationships.
- Fluency in English and Arabic (spoken and
written) is strongly preferred; proficiency in Turkish is a plus.
- Proven ability to work collaboratively and
effectively in a fast-paced team environment.
- Strong problem-solving and decision-making
abilities, Proficiency in media monitoring and analysis tools.
Skills Required
- Bachelor's degree in public relations, communications, marketing, or related field
- 4+ years of experience in public relations and media relations with focus on event management and influencer relations
- Extensive experience planning and managing events from conception to execution
- Established network of media contacts (traditional and digital) and relationships with relevant influencers
- Strong project management and organizational skills; ability to manage multiple projects and meet deadlines
- Excellent verbal and written communication and presentation skills
- Proficiency in media monitoring and analysis tools
- Proven ability to work collaboratively and effectively in a fast-paced team environment
- Strong problem-solving and decision-making abilities
- Fluency in English and Arabic (spoken and written)
- Proficiency in Turkish
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The Company
What We Do
ID8 Media Solutions is a strategic communications, creative, and AI intelligence agency within The 8 Group. It helps organizations strengthen corporate communication, brand positioning, and reputation through integrated creative services, data-driven insights, AI and cloud technologies, digital marketing, public relations, events, platform development, analytics, and immersive storytelling. The company serves enterprises and institutions seeking clearer narratives, innovation, audience engagement, and measurable growth.
