Senior Planner, Strategy

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Job Description

Overview: 
We are currently looking for a Senior Planner, Strategy to support the day-to-day Media Planning and Strategy function, aiding in the development, execution, and stewardship of media plans for assigned client’s business. This position will also mentor junior staff members in day to day activities and reports directly to the Supervisor/AMD, Strategy.

Role Objectives: 

• Responsible for contributing to the development of and executing strategy for the functional area 
• Develop media strategy and recommendations under supervisor guidance 
• Present media plans and provide plan maintenance including objectives/strategies and updates 
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions 
• Prepare flowcharts and budgets for media plan development and maintenance 
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations 
• Review and verify media buys to ensure proper execution 
• Meet with vendor community to analyze value and applicability of media channels for client media plan 

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 2+ years of experience in media planning/strategy
• Agency experience highly preferred
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI 
• Strong knowledge of cross-channel media, with a drive for curiosity and passion for client’s business 
• Demonstrate ability to learn new propriety software and processes quickly and proficiently 
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation 
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment 
• Meet client and internal deadlines and obligations 
• Manage projects, resources, stakeholders, and participants 
• Be a resource to others in the resolution of complex problems/issues 

Additional Information

This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.

All your information will be kept confidential according to EEO guidelines.