At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
POSITION OVERVIEW
Reporting into our Head of Brand Planning, Grey Health’s Senior Planner will be responsible for understanding our clients’ markets, competition, and target audience insights. You will partner with senior team members to translate those insights into actionable brand strategy. You will work in a continuous effort to develop a strategic skill set to uncover the most compelling insights in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work. You will be directly supporting one or two Planning Directors or Group Planning Directors and expected to manage multiple (at least three) work streams at a time.
KEY RESPONSIBILITIES
· Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients.
· Develop strategic deliverables that include, but are not limited to competitive analysis, brand positioning, creative core idea, market research synthesis, creative brief, workshops, and brand plans
· Uncover key customer market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
· Articulate insights, partnering with Data Strategy, to lead with a point of view for team discussion
· Lead brand and creative strategy development including positioning, targeting, and creative brief
· Craft well written insight strategy presentations for new and existing business with an ability to analyze, reflect, distill, and story-tell
· Develop, direct, and evaluate quantitative and qualitative research that answers key questions and provides fodder for insight identification
· Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies
· Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large
WHAT YOU WILL NEED:
· High level of language and communication skills
· Ability to know a great idea when you see it, and the desire to learn how to make it better
· 3-6 years in advertising or related industry
WHO YOU ARE:
· Creative: Putting together two things to create a third thing no one’s ever seen before
· Productive: Acting on ideas to make things happen and get stuff done
· Collaborative: Focused on the greater good versus personal gain
· Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $90,000 to $120,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
What We Do
Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA Group—an international family of autonomous agencies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.
