Senior Performance Marketing Specialist

Why Join Us?

Join DAS Technology, a pioneering SaaS company revolutionizing consumer engagement through cutting-edge digital technology. As the force behind the automotive industry’s first next-level Consumer Data & Experience Platform® (CDXP), we empower over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology that delivers measurable ROI. If you’re passionate about innovation and eager to make an impact in a dynamic environment, DAS Technology is where you can thrive. Be part of our journey to transform the way businesses connect with consumers—apply today and help shape the future of consumer engagement.

What You'll Do

We are seeking a Senior Performance Marketing Specialist for a full-time, onsite position at our Old Town Scottsdale office. This role is pivotal in driving our company’s growth by developing and executing end-to-end lead generation campaigns across digital channels, including email/marketing automation, SEM, SEO, paid social, content marketing, SMS, and site/page conversion optimization. The ideal candidate will have a strong background in B2B and SaaS technology marketing, with experience in the automotive sector being a plus. You will ensure our digital and event strategies are seamlessly integrated, contributing to both revenue and SQL growth.

• Product Knowledge: Gain a deep understanding of DAS Technology products and their value to our clients.
• Lead Generation Campaigns: Drive revenue through strategic performance marketing campaign development, targeting audience segments, and aligning with overall marketing objectives.
• Content Development & Creative Direction: Collaborate with the Creative Design team to craft compelling copy and visual elements that align with campaign goals.
• Campaign Execution: Utilize a mix of owned, earned, and paid media channels to maximize lead acquisition and conversion rates.
• Analysis & Optimization: Establish KPIs, conduct A/B testing, and analyze campaign data to continuously improve performance.
• Budget Management: Ensure efficient budget allocation across performance channels, focusing on ROI.
• Website Performance: Oversee SEO and conversion optimization for corporate websites, providing metrics and high-level reporting for leadership.
• Event Collaboration: Work with the marketing team to execute lead-gen campaigns for client-facing events, ensuring event sales and ROI goals are met.
• Cross-functional Collaboration: Align marketing strategies with overall business goals by working closely with sales and client success teams.
• Embrace Technology: Stay updated on marketing technology trends and integrate innovative tools into campaigns.

What You'll Bring

• 3-5 years of professional experience in B2B marketing, with a focus on digital channels such as content marketing, online advertising, email, social media, and retargeting.
• Proven experience in planning, creating, executing, and optimizing lead generation marketing efforts.
• Strong communication skills, both written and verbal, with a creative mindset and data-driven approach.
• Proactive, hands-on approach with the ability to adapt quickly to changing industry conditions and business needs.
• Experience in automotive or B2B technology marketing is a plus.
• Strong project management and data analysis skills.

Our Culture & Benefits

At DAS Technology, we believe that our success is rooted in our exceptional culture and the unique benefits we offer. We provide a range of comprehensive benefits, including free healthcare options, student loan repayment assistance, home purchase and refinancing support, and a no-cost veterinarian discount plan. Our commitment to employee well-being is reflected in our monthly half-days and the DASVentures employee-led group, which organizes health and wellness initiatives along with team-building activities. Join a workplace where innovation thrives, and employees are truly valued.

Key Benefits

• Healthcare: Free & company-subsidized medical, dental, and vision plans.
• Financial Support: 401k & Roth 401k with company match, incentive stock options, and student loan repayment assistance.
• Work-Life Balance: Competitive PTO, 11 paid holidays, paid parental leave, and monthly bonus half-day Fridays.
• Employee Well-Being: Free life and disability insurance, mental wellness programs, and pet care discounts.
• Career Growth: Tuition and training reimbursement programs.
• Dynamic Environment: Modern, fun, and friendly workplace.

Plus More! Enjoy a comprehensive benefits package designed to support your health, happiness, and financial success.

Equal Opportunity Employer

DAS Technology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind, including but not limited to race or ethnicity, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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