About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!
Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA
As the Senior Performance Marketing Specialist, you will:
- Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
- Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
- Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
- Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness
- Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
- Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)
- Manage an across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs
- Ensure continuous alignment with marketing team pre, during & post marketing campaign
- Drive the installation of the mentor App to drive engagement with users and customers
- Highlight all variables and specifications to optimize online marketing campaigns ( e.g.: target audiences, bidding tactics, consumer habits…etc.) to increase conversions
- Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights.
- Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
- Proficient in implementing SEO best practices to enhance website visibility and organic search rankings
The ideal candidate will have:
- Bachelor's Degree in Marketing/Media or any related field
- 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing)
- Excellent command of Arabic and English.
- Good organization and planning skills.
- Creative and good writing skills.
- Up to date with the latest trends and best practices in online marketing and measurement.
Why join us?
- Competitive salary packages
- Flexible work arrangements
- Family Medical insurance
- Access to a wide range of courses on our platform
Skills Required
- Bachelor's degree in Marketing, Media, or a related field
- 3+ years of experience in performance marketing, media buying, or growth marketing
- Excellent command of Arabic and English
- Good organization and planning skills
- Creative and good writing skills
- Up-to-date knowledge of online marketing and measurement trends and best practices
What We Do
Join the leading educational platform in the Middle East, offering you the largest library of online courses in Arabic, brought to you by the most prominent experts in various fields!
