Senior Performance Marketing Manager

Job Description

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.
 

What does a Senior Performance Marketing Manager at Busuu do?

You’ll play a key role in driving Busuu’s growth through expert performance marketing management, process innovation, and team leadership. You’ll balance hands-on execution with strategic oversight, ensuring our marketing channels perform efficiently and scale effectively.

Platform Management

• Oversee channel performance, ensuring KPIs and strategic objectives are achieved

• Implement optimization strategies driven by performance data to continuously improve efficiency

• Quality-assure campaign structures and implementations to ensure consistency and best practice

Process Development

• Build and refine team-wide processes to improve quality, efficiency, and scalability

• Develop frameworks for bidding, naming conventions, testing design, retargeting, audience strategy, and creative briefing

• Champion operational excellence by adapting and evolving internal workflows

• Stakeholder Management & Collaboration

• Collaborate closely with internal teams (Creative, Insights & Analytics, CRM) and external partners to enhance workflow and campaign execution

• Foster productive cross-functional relationships to ensure alignment and effective delivery

Testing & Innovation

• Lead the ongoing development of our testing framework and ensure a robust test-and-learn approach

• Design, document, and implement controlled experiments with clear methodology and measurement

• Trial and evaluate emerging opportunities, concepts, and betas

• Analyse test results to derive actionable insights and refine incrementality measurement

Team Management & Development

• Support and coach the team through in-platform challenges and strategic decision-making

• Proactively share knowledge, business context, and industry updates to strengthen team capability

• Encourage growth, motivation, and collaboration across the performance marketing function

• Help junior team members advance their skills and confidence in channel management

What we’re looking for

• Deep expertise in Google Marketing Platform and mastery of at least one additional acquisition channel (ASA, Meta or TikTok)

• Proven ability to design and execute controlled experiments within a marketing experimentation framework

• Process-driven mindset with experience building scalable operational systems that enhance performance outcomes

• Excellent collaboration and communication skills, with the ability to influence across teams and manage complex workflows

• Experience leading, inspiring, and developing marketing talent

At Busuu we want to ensure that you have access to some great benefits:

• Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit

• You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area

• Busuu offers a great Private Health Insurance scheme

• There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers

• We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working

• We offer enhanced maternity and paternity leave (depending on location)

• Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events

What happens next

We like to keep things simple and transparent. You’ll start with a quick CV review, followed by an introductory chat with our team. Next comes an interview with the Hiring Manager and a short take-home case study. Finally, you’ll meet more of the team to discuss your case study and get to know us better.

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely.

If you like the sound of that, join us. We'd love to hear what you have to say.

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