SENIOR PERFORMANCE MARKETING MANAGER (M/W)

WHO WE ARE

DLG (Digital Luxury Group) is an international agency with offices in Geneva, Shanghai, and New York that offers social media, e-commerce, CRM, consulting, and creative services to luxury brands. It has developed a unique expertise in defining and implementing impactful digital strategies targeting sophisticated consumers through technological know-how, creativity, and luxury savoir-faire. DLG is also the publisher of Luxury Society, a trusted intelligence resource for luxury executives.

WHAT YOUR DAY TO DAY LOOKS LIKE

With the support of the Head of Search & Performance Media and other team members based in Geneva, you will manage multiple projects (e.g. digital media campaigns, UX optimization, data and analytics, etc.) to ensure these are on track, optimized correctly and delivering the KPIs expected.
 

As part of your primary missions, you will

• Lead the strategic planning and execution for high-profile or larger clients
• Develop, present, and implement comprehensive performance strategies that align with the client’s broader business goals.
• Manage and optimize media plans across multiple performance channels (Paid search, SEO, Display, Paid Social)
• Analyze data from performance dashboards and reporting tools, identifying trends and key areas for improvement, making strategic adjustments in real-time to maximize performance.
• Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations across campaigns and website
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
• Proactively organize internal knowledge-sharing sessions, presenting client success stories, industry best practices, and actionable insights to elevate the team’s overall performance.
• Contribute to client pitches and presentations for new business opportunities
• Manage and mentor junior team members, ensuring they are equipped with the skills and knowledge to excel in their roles.

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

• Have at least 6 years of experience in a similar position or in SEO/SEA / Social Media Campaign / Growth Hacking/Conversion Rate Optimisation
• Have experience working in a Marketing Agency or in an entrepreneurial environment 
• Be able to think outside the box to bring innovative solutions to our clients
• Have an understanding of HNWI audiences is a plus
• Have excellent organizational and communication skills, including attention to details
• Be proficient with tools such as Google Analytics, Google Ads, Meta, Teads, Looker Studio, Google Search Console, Excel
• Have a strong understanding of agency processes
• Speak & write in English fluently
• French is a plus

HOW DO WE KEEP YOU SMILING

DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work in 2022. Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.

• We offer you the opportunity to create some of your life's best work for some of the world’s most admired brands.
• Experience the flexibility our work-from-home policy offers. You can work remotely up to two days a week. Our Creative Space, strategically located opposite the Eaux-Vives train station, is designed to spark creativity and foster collaboration among our team members.
• At DLG, we are committed to recognizing and nurturing talent, ensuring that your journey with us is filled with opportunities for growth and career progression. Embrace a healthier lifestyle with our Wellbeing & Sport Incentives, designed to support your wellness and sporting endeavors.
• Equality and inclusivity are the cornerstones of our recruitment philosophy. We champion diversity and inclusivity, not just in words but through meaningful actions​​.In line with our ethical standards and values, we consciously choose not to engage with tobacco companies, military organizations, or governments​​.
• Work remotely from wherever in the world you please for up to 2 months/year (8 weeks).