Senior Partnerships and Marketing Associate

Datahash is a leading first party data platform that has evolved to become a privacy centric, smart, affordable Customer Data Platform. Datahash's low-code, no-code platform enables marketers to unlock the value of their customer data by providing safe, compliant integrations between web, app, E-commerce, CRM, Marketing Automation, Data warehouses and Ad Channel accounts. Datahash is one of the very few companies having badged partnerships with channels like Meta, Snapchat, TikTok, etc. Datahash is a thought leader on most important digital marketing topics of today, namely first party data and third party cookie deprecation.

Job Description:

As the Senior Partnerships and Marketing Associate at Datahash, you will report directly to the Senior Manager for Product Led Growth (PLG) and play a crucial role in supporting the execution of growth strategies through partnerships and marketing initiatives. Collaborating closely with the PLG team and other cross-functional departments, you will contribute to the development and implementation of strategies aimed at driving user acquisition, activation, retention, and expansion.

Roles and Responsibilities:

• Identify and cultivate strategic partnerships with key players in the industry to enhance the reach and capabilities of the Datahash product.
  
• Collaborate with the Partnerships team to negotiate and establish mutually beneficial agreements and alliances.
  
• Coordinate partner activities and initiatives to support PLG objectives and drive growth.
  

• Assist in the development and execution of marketing campaigns and initiatives to promote the Datahash product and drive user engagement.
  
• Collaborate with the Marketing team to create compelling content and messaging tailored to target audiences.
  
• Monitor and analyze the performance of marketing activities to optimize effectiveness and ROI.
  

• Provide input and insights from partnerships and marketing activities to inform product and growth strategies.
  
• Communicate effectively with internal stakeholders to coordinate efforts and drive results.
  

• Collect and analyze data related to partnerships and marketing activities to track performance and identify opportunities for improvement.
  
• Generate reports and presentations to communicate insights and recommendations to key stakeholders.
  
• Utilize data-driven insights to optimize partnership and marketing strategies and tactics.
  

Success Criteria:

• Establishment of strategic partnerships that enhance the reach and capabilities of the Datahash product.
  
• Positive feedback from partners and users regarding the value and effectiveness of partnership and marketing activities.
  
• Successful execution of marketing campaigns and initiatives that drive user acquisition, activation, retention, and expansion.
  
  
  

• Should have 3-5 years of working experience.
  
• Previous experience in partnerships management, marketing, or related roles, preferably in a product led growth business.
  
• Bachelor's degree in Business Administration, Marketing, Communications, or related field.
  
• Creative thinker with the ability to develop innovative marketing strategies and campaigns.
  
• Strong relationship-building skills with the ability to cultivate and maintain strategic partnerships.
  
• Excellent communication and negotiation skills, with the ability to effectively convey value propositions and negotiate agreements.
  
• Analytical mindset with the ability to interpret data and derive actionable insights.
  
• Detail-oriented with strong organizational skills and the ability to manage multiple projects and priorities simultaneously.