Senior Paid Social Media Manager TeamUBS (a) 100%

Company Description

Publicis Groupe is on the hunt for a high calibre performer for the UBS global communication team based in Zurich.
We are a multi-disciplined and international team with the following capabilities: Performance media, strategy and analytics, creative and content, and account management. This integrated team is working together to deliver outstanding results for one of our most important clients in Publicis Groupe.

Job Description

The role:
We are looking for a qualified and passionate social media expert with appreciation for thumb stopping creative content. This is a fast-paced challenging position, working across multiple international markets and projects, delivering exceptional paid social media activity for our client UBS. If you are a social expert with more than 4 years of experience, who understands the power and opportunities within this channel, we would like to hear from you.
Core responsibilities:
The Senior Paid Social Media Manager, reporting to Head of Performance TeamUBS, has the following core responsibilities:

• Manage Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and other paid social media offerings and opportunities, across all ad units for all global social media activity.
• Optimizing and executing methodologies against paid social plans utilizing native platforms, third party and internal tools, as required to deliver efficient and profitable Paid Social campaigns.
• Lead data driven media solutions for best in class targeting and optimization practice.
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed company goals.
• Work closely with strategy and insights team to constantly apply data driven insights to activity to push brand work forward.
• Collaborate closely with content and creative teams to ensure social content is best in class and appropriately adapted to specific social media channels.
• Oversee partnerships and liaison with social platforms and partners.
• Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
• Manage all reporting and analysis for social media activity, including presenting key social insights and activity to clients.
• Act as a market leader expert on all social media activity including but not limited to social media trends, digital trends, best in class social campaigns, creative, media, and targeting activity.
• Build media plans – budget distribution, market split, creative formats.

Qualifications

Who we are looking for:
We are looking for a highly experienced and enthusiastic Social Media Manager. You are responsible for the day-to-day management of a client’s paid social accounts and ensuring social campaign activity is best in class. We are looking for someone who understands and values the power of great social campaigns, strives for exceptional results, and can apply data-based insights to continuously improve performance.
Pre-requisites:

• Degree in Marketing, Media or Communications
• Proven work experience as a Social Media Advertising manager with demonstrated success
• Meta certified with experience using Facebook Marketing Partners
• Experience and knowledge in other social media channels including but not limited to Twitter, Instagram, LinkedIn, Pinterest and YouTube
• Analytic, listening & forecasting skills with the ability to interpret and apply insights
• Technical knowledge of tracking (UTMs, Pixels etc.), tooling, experiment implementation, etc.
• High attention to detail and ability to multi-task
• Ability to work independently yet collaboratively across a matrix type structure.
• Strong client and problem-solving focus with growth mind-set
• Strong communication and presentation skills
• Understands the relationship between the marketing and sales funnel and offline conversions.
• Actively maintains high level of understanding for an evolving social environment.
• Fluency in English – knowledge of German is a bonus

Additional Information

For this we offer:

• The chance to actively shape, change and move our agency in Zurich.
• To become part of a global agency network.
• "Work Your World" - the opportunity to work anywhere in the world for up to 6 weeks a year.
• The opportunity to work for a leading global brand on a variety of exciting communication projects.
• A modern and international working environment in sight of the beautiful Lake Zurich as well as mobile working.
• Inspiring collaboration and exchange with great colleagues from different disciplines as well as our sister agencies Publicis Sapient, Publicis Media, Saatchi & Saatchi, Prodigious, MetaDesign and Digitas.
• Individually tailored development programs and a comprehensive training offer from the Publicis Group network.
• Inspirational sessions and impulse lectures, cheerful aperitifs and events in our beautiful garden or in the in-house cinema.
• A family-friendly environment and a fantastic team spirit.

Our goal is that the people who work for us are as diverse as our clients and projects. We value the different perspectives that employees with diverse backgrounds and personality traits bring to our work. To this end, we promote a corporate culture that sees, respects and values all our employees in their individuality.

Have we piqued your interest and would you like to become a part of Power of One? Then we look forward to getting to know you. Please upload your application documents (in English) in SmartRecruiter. If you have any questions about the application or Publicis, please contact [email protected].

(Dossiers from employment agencies will not be considered).