Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
Role overview
We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.
What you'll do
- Manage Google Ads and Microsoft Ads (Bing) campaigns
- Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline.
- Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
- Manage budgets and pacing to hit targets.
- Maintain a hypothesis testing log of ongoing experiments and results
- Set up and maintain tracking in GA4 and Google Tag Manager.
- Weekly, monthly, and Quarterly reporting on performance against Leads, CPL, MQL, SQL and pipeline targets.
- Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
- Weekly optimizations to ensure campaign performance improves MoM
Requirements
- 7–10 years of PPC experience.
- Experience managing budgets over $100k per month.
- B2B lead generation experience.
- Google Ads and Microsoft Ads (Bing).
- GA4 and Google Tag Manager.
- Track record of optimizing to MQLs, SQLs, and pipeline.
- Track record of eliminating wasted spend and hitting targets.
- Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output.
- Extremely detail-oriented.
- Incredibly proactive and take ownership of outcomes, not just inputs
Nice to have
- B2B SaaS experience.Salesforce (SFDC) experience
Benefits
Hourly: $60-$85/hour
Hours: 40-50 hours per month
Skills Required
- 7-10 years of PPC experience
- Experience managing advertising budgets exceeding $100,000 per month
- B2B lead generation experience
- Experience with Google Ads and Microsoft Ads
- Experience with GA4 and Google Tag Manager
- Track record of optimizing campaigns to MQLs, SQLs, and pipeline
- Track record of eliminating wasted spend and achieving performance targets
- Current use of AI to identify inefficiencies and improve optimization output
- Extremely detail-oriented, proactive, and accountable for outcomes
- B2B SaaS experience
- Salesforce experience
What We Do
Digital Reach is an internet marketing firm focused on B2B Demand Generation and Inbound Marketing. We offer SEM and SEO services, along with Web Development, Design, CRO, In-House Team Training, and more. Our business is built on transparency, communication, and performance. We believe in developing relationships and forming partnerships based on trust and honesty. With Digital Reach, you'll have fast access to expert support, crisp and on-time reports that clearly show progress for your KPIs, and creative solutions to your most difficult challenges. We emphasize tracking the funnel - we provide detailed attribution that lets you know which campaigns work, which keywords should be emphasized, and what strategies should be implemented to ensure clarity of data. We believe in expert service, seamless communication, and tracking results. More than anything, though, we believe in listening to our partners and working together to find successful solutions. Join us today and get your campaigns moving in the right direction! www.digitalreachagency.com [email protected]
