Senior Paid Search Specialist (SEM)
We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals.
If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment.
Key Responsibilities
Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads.
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership.
Leverage AI-driven tools for automation, ad copy, analysis and reporting.
Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.
Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.
Qualifications
Bachelor’s degree in Marketing, Digital Media, or a related field.
5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center.
Strong understanding of digital marketing and business KPIs.
Proven success with A/B and multivariate testing.
Proficiency in analytics platforms; Google Analytics & Adobe Analytics experience preferred.
Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
Relevant certifications (Google Ads, SA360, Microsoft Ads) required.
Experience with automation, scripts, or bulk campaign management tools is a plus.
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).
Prior experience marketing cybersecurity products is a plus.
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Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Top Skills
What We Do
GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher. Our expertise includes customer acquisition, education and awareness, audience targeting and expansion and distribution across our own properties as well as Comscore Top Financial publishing partners for Fortune 1000 brands and advertisers. GOBankingRates has been a growing and profitable digital business based in Los Angeles with offices in New York and Pennsylvania for almost a decade and a half.
GOBankingRates is unique as we build and scale our own consumer-facing websites with millions of monthly users as well as drive brand awareness and new customer acquisition for our Fortune 1000 advertisers.
We are a leading personal finance site that partners with most of the larger financial portals, including MSN.com, CNN, CNBC, BusinessInsider, Time/Money/Fortune and others to give our advertisers incredible reach across billions of monthly impressions for their ads, content, and video.
Our in-house Editorial and Design Teams create original content, articles, and tools daily for GOBankingRates.com and custom content for the brands that we work with.
Our intent-driven audience seeks out our award-winning personal finance content to educate themselves on their financial situation and how to take action to improve it, to save money when shopping, best opportunities for investing and loans as well as travel ideas and budgets.
Our Culture
The biggest asset we have is our Team. We promote an entrepreneurial, friendly, results-focused remote culture that applauds innovation and embraces change. Our smart, passionate and driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration. Our core values are centered around The Four Agreements by Don Miguel Ruiz
Join Our Team
With an agile, diverse and highly skilled team, ConsumerTrack is confident about taking on toug
