Senior Paid Search Marketing Manager

Posted 15 Days Ago
Be an Early Applicant
Irvine, CA, USA
In-Office
120K-140K Annually
Senior level
Fintech
The Role
Owns and scales branded and non-branded paid search campaigns across Google, Microsoft Ads, and other platforms. Manages optimization, testing, automation, tagging, data integrity, keyword strategies, budgets, reporting, and performance analysis. Collaborates with Marketing, Analytics, Technology teams, and platform stakeholders to acquire high-value customers, improve conversion rates, maintain efficiency, and drive growth. Serves as the SEM subject matter expert and communicates results and strategic initiatives to senior management.
Summary Generated by Built In
The Senior Paid Search Manager will be responsible for owning, managing and scaling our branded and non-branded paid search marketing campaigns. In this role, you will be required to set up, manage and optimize our paid search marketing and online advertising. You will work closely with our  Marketing, Analytics and Technology teams to create and strategize campaigns that focus on acquiring high-value customers while maintaining efficiency and fostering growth. 

Compensation: $120,000- $140,000 annually, dependent on experience.

 

Work Location: Irvine, CA- Hybrid opportunity available.

 JOB RESPONSIBILITIES
  • Serve as the company’s SEM subject matter expert, managing day-to-day paid search marketing efforts across Google, Microsoft Ads, and other sources via both manual and automated optimization, ensuring that business goals are reached.
  • Work towards clear KPI’s and drive a team culture of accountability, hunger for data, and excellence across digital programs. 
  • Manage and measure performance across an evergreen portfolio of keyword targets while conducting ongoing testing within accounts, leveraging the latest features and/or technologies, internal or external to each of the platforms.
  • Closely monitor the ever-changing competitive landscape and build scalable solutions to stay ahead of trends.
  • Work closely with stakeholders at Google and Microsoft and cross-functionally across the Americor Technology, Analytics, and Marketing teams.
  • Responsible for automation, tagging, and data integrity issues with cross-functional stakeholders, internal and external to the organization.
  • Continuously monitor competition and maintain a sense of urgency, creativity, and curiosity about continuing to outperform the competition in SEM.
  • Responsible for reporting and communicating key results, tests, plans, budget, trends, and initiatives to Senior Management.
  • Be a key contributor to the  Americor Conversion Rate Optimization program, offering ideas and insights.
 REQUIREMENTS
  • Exceptional analytical and problem-solving skills. SQL experience is a plus.
  • Proficient with structuring and performing complex testing and analysis within paid search to drive growth and effective results.
  • Strong organization and time management skills.
  • Proficiency with computer programs such as MS Office (Excel, Word, PowerPoint) and Google Suite.
  • Excellent communication skills: written and verbal.
  • Experience with Google Ads Editor and other bulk marketing creation tools.
EDUCATION & EXPERIENCE
  • Bachelor's Degree in Marketing or related field.
  • 5+ years of professional experience as a paid search specialist in a performance marketing environment.
  • Experience managing large, dynamic search programs with significant monthly budgets.
  • Proficient with Google and Bing, knowing the latest capabilities, features, policy restrictions, standards, and strategies that maximize yield. 
  • Experience with performance marketing platforms, automated bidding tools, keyword research solutions, and other analytics and testing solutions, including Google Ads, Google Tag Manager, Bing Ads (Microsoft Advertising), and Google Analytics.
 

Americor is proud to be an Equal Opportunity Employer. Americor does not discriminate based on race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

* Note to Agencies: Americor Funding, Inc. (the “Company”) has an internal recruiting department. Americor Funding Inc. may supplement that internal capability from time to time with assistance from temporary staffing agencies, placement services, and professional recruiters (“Agency”). Agencies are hereby specifically directed NOT to contact Americor Funding Inc. employees directly in an attempt to present candidates. The Company’s policy is for the internal recruiting team or other authorized personnel to present ALL candidates to hiring managers. Any unsolicited resumes sent to Americor Funding Inc. from a third party, such as an Agency, including unsolicited resumes sent to a Company mailing address, fax machine, or email address, directly to Company employees, or to the resume database, will be considered Company property. Americor Funding Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Americor Funding Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.


#LI-JF1

Skills Required

  • Bachelor's degree in Marketing or a related field
  • 5+ years of professional experience as a paid search specialist in a performance marketing environment
  • Experience managing large, dynamic search programs with significant monthly budgets
  • Proficiency with Google Ads and Bing Ads or Microsoft Advertising
  • Knowledge of paid search platform capabilities, features, policy restrictions, standards, and optimization strategies
  • Experience with performance marketing platforms, automated bidding tools, keyword research solutions, analytics, and testing solutions
  • Experience with Google Ads, Google Tag Manager, Bing Ads or Microsoft Advertising, and Google Analytics
  • Experience with Google Ads Editor and other bulk marketing creation tools
  • Exceptional analytical and problem-solving skills
  • Proficiency with Microsoft Office and Google Workspace
  • Strong written and verbal communication skills
  • SQL experience

Americor Funding Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Americor Funding and has not been reviewed or approved by Americor Funding.

  • Strong & Reliable Incentives — Feedback suggests incentive bonuses and uncapped commissions enable strong earnings for high performers. Some describe being very satisfied with this structure when targets are met.
  • Healthcare Strength — Health coverage, including medical and dental, is described as highly competitive, with options usable nationwide in some cases. Positive comments highlight comprehensive offerings for core healthcare needs.
  • Retirement Support — A 401(k) with company match is offered, contributing to long-term financial security. This provides a baseline of retirement support alongside other core benefits.

Americor Funding Insights

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The Company
HQ: Irvine, CA
Year Founded: 2009

What We Do

Founded in 2009, Americor Funding, Inc is an innovative online lender in offering debt consolidation loans and personal lines of credit to consumers. Americor's founder's have had decades of experience in helping consumer get out of debt with its lines of credit and debt consolidation loans. Americor provides debt solutions to thousands individuals and families all over the country. We’re a next-generation debt relief company with a proprietary platform designed to help clients get out of debt quickly. Together we’ll develop a strategy for you to enjoy a debt free lifestyle. Learn more about how Americor can help relieve the burdens of debt today.

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